Marketing Manager

The Better Business Bureau (BBB) is built on clarity, credibility, and trust: values shaped by more than a century of service.

For more than 100 years, local business leaders have come together through BBB to elevate ethical business practices, strengthen consumer trust, and help marketplaces thrive. Working with businesses across North America, BBB provides standards, education, dispute resolution, and credibility tools that support ethical growth, strengthen local economies, and help consumers make confident decisions.

Today, BBB provides marketplace intelligence on more than 6.3 million businesses including more than 380,000 BBB Accredited Businesses.

BBB.org is one of the most trusted sources of business information online, receiving more than 2.4 billion data requests each month from search engines, AI platforms, and consumers seeking reliable information about businesses and marketplace trust.

In 2025 alone, users accessed more than 226 million pages of BBB business insights. The platform maintains a Domain Authority score of 91 out of 100, placing it among the most authoritative and influential websites on the internet.

With unmatched local presence, international coordination, and more than a century of earned credibility, BBB is uniquely positioned to strengthen accountability across the modern marketplace. As trust becomes the defining currency of the digital economy, BBB is helping set the standard for how credibility is built, verified, and sustained in the AI era, and for the century ahead.

When you join the team at Better Business Bureau, you can expect a culture that is future focused, supportive, and highly collaborative. Our employees share in BBB’s vision and are passionate about the work we do. We encourage each other to embody BBB’s mission of building trust, integrity, and ethics. We value innovation, a continual learner mindset, and hard work. We make space for opportunities to recharge and cultivate deeper relationships among colleagues thanks to our Wellness Committee and Fun Patrol initiatives.

We are currently seeking a versatile, organized, and results-oriented Marketing Manager to join our Communications team in our Burnsville, MN office. Reporting to the Vice President of Communications, this role implements integrated communications and marketing strategies that strengthen brand visibility, support Accredited Business growth, and enhance community engagement. The Marketing Manager leads campaigns across email, digital, social media, web, media outreach, and events;

guides team members, clients, and partners; and ensures messaging is clear, consistent, data-driven, and aligned with BBB’s mission to build marketplace trust.

• Develop and execute integrated, multi-channel marketing campaigns across email, social media, digital channels, website, media outreach, and events
• Lead marketing strategy for events—including the Torch Awards, Annual Meeting, programs, and community events—to drive attendance, visibility, and post-event engagement
• Translate organizational goals into campaign strategies that drive awareness, engagement, and revenue through segmentation, automation, testing, and performance optimization
• Manage campaign plans, timelines, deliverables, and reporting to keep projects on track, meet deadlines, and achieve results
• Lead digital marketing and social media strategies, including paid campaigns and the Google Ad Grant program, while ensuring consistent, engaging, mission-aligned content
• Use Adobe Analytics, CRM tools, and other analytics platforms to assess historical performance, predict results, monitor trends, and translate data into recommendations for leadership
• Manage BBB.org/Minnesota and related web properties, content plans, social calendars, and posting cadence to improve user experience, traffic, engagement, and conversions
• Write reports, presentations, talking points, run-of-show materials, and other content; guide short-form video and storytelling strategies; and coordinate messaging and creative assets across teams
• Provide one-on-one marketing and social media technical assistance to participating small…