Short Form Video Content Creator
Job in
Minneapolis, Hennepin County, Minnesota, 55400, USA
Listed on 2026-08-20
Listing for:
Medtronic
Full Time
position Listed on 2026-08-20
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing, Content Writer / Copywriter
Job Description & How to Apply Below
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life This role supports strategic communications and digital engagement initiatives by creating audience-focused short-form content optimized for social and owned digital channels. The function helps translate business, employee, and thought leadership stories into platform-native content that increases reach, engagement, and audience connection across channels such as Linked In, Instagram Reels, You Tube Shorts, and emerging platforms.
The position is based at Medtronic's Operational Headquarters (OHQ) in Minneapolis, Minnesota and works in an onsite environment, collaborating closely with communicators, content contributors, and business stakeholders. Minimal travel may be required to support content capture, internal events, and storytelling initiatives.
The Short-Form Video Content Creator develops engaging, mobile-first content designed for digital and social audiences. This role combines storytelling, platform expertise, audience insights, and content optimization to create high-performing short-form video assets that support communication objectives and strengthen audience engagement. The position works closely with communicators and subject matter experts to transform ideas, events, and business narratives into compelling digital content.
Primary Responsibilities Create short-form video content optimized for social and digital platforms, including Linked In, Instagram Reels, You Tube Shorts, and other emerging channels.
Capture, edit, and publish content using mobile-first production workflows and creator-focused tools.
Develop platform-native storytelling assets including behind-the-scenes content, employee-generated content, thought leadership clips, and event-based coverage.
Repurpose existing video, written, and presentation content into engaging short-form assets designed for mobile audiences.
Create captions, subtitles, graphics overlays, and basic visual enhancements that improve engagement, accessibility, and audience retention.
Analyze content performance metrics and apply insights to improve creative approaches, audience engagement, and content effectiveness.
Test new formats, hooks, editing styles, and storytelling techniques to optimize content performance across channels.
Partner with communicators, content contributors, and subject matter experts to develop authentic and audience-focused digital content.
What This Role Is:
A short-form digital content creation roleA mobile-first storytelling roleA social and audience engagement roleA creator-focused content roleA platform optimization roleA fast-turn content production role
What This Role Is Not:
A traditional video production positionA motion graphics specialist roleA long-form video production roleA studio production roleA broadcast production roleA cinematography-focused roleA production equipment management roleA corporate video producer role
This role specializes in creating platform-native content that is optimized for digital audiences, social engagement, and mobile consumption.
Required Qualifications Bachelor's degree and minimum 2 years of experience creating content for digital, social media, or owned-channel environments; or advanced degree.
Experience creating short-form content for platforms such as Linked In, Instagram Reels, You Tube Shorts, Tik Tok, or similar social media channels.
Experience using mobile-first video production workflows and content creation tools to capture and edit digital content.
Portfolio demonstrating short-form content creation, visual storytelling, and audience-focused content development.
Experience analyzing content performance metrics and applying insights to improve engagement and audience retention.
Preferred Qualifications Experience using creator-focused content platforms such as Cap Cut, Adobe Express, Canva, Descript, Riverside, or similar tools.
Experience supporting employee-generated content, executive communications, or thought leadership content programs.
Knowledge of social media analytics, channel optimization, and audience growth strategies.
Experience creating content using smartphone-based video production techniques and lightweight creator equipment.
Experience leveraging artificial intelligence-enabled content creation or video editing tools.
Candidates are encouraged to provide samples of your work (portfolio reel) with your application.
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8…
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