Manager, Marketing Analytics & Measurement

About Ovative Group
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

About Ovative Group
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We're all about raising the bar every day, and it shows.

Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About

The Role
In this role, you will serve as a Manager within our Measurement team, accountable for 1 to 3 enterprise client engagements. You will work closely with the Measurement Director to execute on measurement strategy, delivering across Marketing Mix Modeling, incrementality testing, and measurement roadmap work, while building toward greater client leadership over time.
You will own day-to-day workstream execution, contribute to client-facing deliverables and presentations, and translate complex measurement outputs into clear, confident business recommendations. You will develop your executive presence by presenting regularly to senior client stakeholders (VPs, C-Level, etc).
This is a role for someone who wants to go deep on modern marketing measurement (MMM, incrementality testing, and measurement strategy) and emerge as a credible, client-facing measurement leader. You will directly manage 1-2 direct reports, supporting their development while maintaining high-quality work output and measurement outcomes.

Success In This Role Means

• Clients trust you as a reliable, clear measurement partner
• MMM and testing outputs consistently translate into confident recommendations, not just reports
• You develop strong client relationships
• Your directors and internal partners trust your judgment and delivery of client-facing work with confidence

Client Engagement

Responsibilities of a Manager, Marketing Analytics & Measurement:

• Manage client engagements by identifying workplans, work streams, and deliverables;
  Deliver on project plans in-partnership with clients / leadership
• Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope
• Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
• Lead strategy of client digital marketing activation roadmap & vision

Team Leadership & Empowering Others

• Define and drive strategy across team structure, roles, development, and clients
• Play a leadership role on Measurement Solutions
• Work with internal Ovative teams to come up with marketing solutions/value-add plays
• Lead development for 1-2 direct reports

Structured thinking:

• Address complex, open-ended analytics requests in a structured manner
• Identify & focus on what matters most to move the client's business forward
• Structure activation work and communication to drive…