Senior Shopper Marketing & Brand Activation Manager

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This position reports to Max, SVP of ZURU Edge North America.

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

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We are looking for a high-ownership Senior Shopper Marketing (Brand Activation) Manager with exceptional project management capability and strong creative judgement to lead the planning and execution of in-store activation across our largest retail partners, including Walmart, Target and key Grocery/Drug customers. You will translate brand strategy into retail-ready execution; owning displays and point-of-sale programs end-to-end so our brands show up with speed, consistency, and impact at shelf.

This role spans multiple ZURU Edge brands, from highly design-forward consumer brands such as DAISE Beauty, MONDAY Haircare and Millie Moon, to other fast-growing categories across our portfolio. It’s a rare opportunity to bring beautifully built brands to life in-store, at scale, and with real visibility.

You will play a pivotal role in how ZURU shows up at retail – turning brand vision into powerful in-store moments of connection that influence shopper behaviour and drive conversion. You’ll champion the consumer at the point of purchase, ensuring every activation is consumer-led and creatively excellent, while driving timelines, stakeholders, and details through to flawless execution. Your work will strengthen retailer partnerships and accelerate growth across ZURU Edge’s consumer goods brands in key markets.

• Lead in-store shopper activation across key U.S. retail partners (Walmart, Target, and key Grocery/Drug customers), translating brand strategy into high-converting retail experiences.
• Own end-to-end project management for secondary displays / shippers / floor stands and in-store POS—from briefing and concepts through vendor quoting, retailer approvals, production, deployment, and post-activation reviews.
• Drive activation planning across the path to purchase, including in-store POS, sampling, promotions, endcaps, seasonal programs and other moments of connection.
• Be the day-to-day activation partner to the account team, building customer-specific activation plans that align to brand objectives and delivering against timing, budget, and quality expectations.
• Own trade show and experiential activation execution, including project plans, budgets, timelines, vendor coordination, and on-site delivery for priority events (e.g., trade shows, pop-ups, and brand activations).
• Act as the key activation contact for retailers and external partners on shopper programs—supporting sell‑ins/presentations, leading display development, and delivering clear post‑program learnings.
• Partner with internal Design to brief, review, and deliver best‑in‑class creative assets with clear communication hierarchy and strong shelf impact. This role includes creative approval authority within brand guidelines and the ability to use design tools/software to execute required changes (e.g., resizing, layout adjustments, hierarchy tweaks) to keep projects moving at pace.
• Manage external agencies and vendors (e.g., display houses, printers, merchandisers) to ensure quality, compliance, and speed—pushing for better solutions and continuous improvement.
• Own activation budgets for your programs, ensuring…