ECommerce Specialist - General Industrial Channel

eCommerce Specialist - General Industrial Channel

3M is seeking an eCommerce Specialist for our General Industrial Channel organization within 3M's Industrial Business Group (SIBG). The successful candidate will leverage an operational eCommerce, sales and/or customer-facing background with retail partners to enhance our eCommerce partnerships with SIBG customers and accounts. In this role, the candidate will execute brand-level and product-level eCommerce execution plans, which include product presence (new item setup, item & content maintenance, rich content/video uploads), demand generation (on-site merchandising, email, first-in-search, ratings & reviews, and cross-sell exe) programs and analytics to maximize execution of pre-defined eCommerce plans set by divisions and account leadership.

The candidate will have substantial input into future eCommerce plans by delivering metrics and recommendations that help define the go-forward strategy and will build capabilities in partnership with the Global Marketing Center, Commercial Center, Channel Marketing, and Key Account teams.

• Work closely with General Industrial Channel eCommerce leadership to follow identified best practices and processes to improve presence on eCommerce websites.
• Product and data syndication execution – build SKU lists and facilitate internal product data gap filling for key accounts in partnership with syndication and division marketing contacts.
• Initiate and track induction of all NPIs, ensuring readiness for channel prior to launch and conducting content audits post-launch.
• Plan and execute digital cross-sell growth tactics for key channel partners.
• Support digital marketing campaigns through portfolio audits, merchandising, content enrichment, and search optimizations, ensuring optimal user experience on partner sites and measuring campaign effectiveness.
• Work closely with Key Account and Regional Distribution Leaders, Global Marketing Center Content Leaders, and business divisions to identify and create sources of new content and best practices to manage data and assets for eCommerce programs.
• Identify execution gaps, data needs, process barriers, or partner-specific opportunities that may impact eCommerce performance.
• Support eCommerce growth across independent accounts by driving adoption of self-service content syndication solutions and identifying opportunities for scalable account expansion.
• Monitor and report on eCommerce progress to General Industrial Channel management and business unit management.
• Educate and drive understanding of eCommerce impact amongst SIBG marketers, sales managers and management through best practice sharing, reports/dashboards and presentations.

• Three (3) years of online/site-merchandising, digital marketing, digital account sales support, marketplace management/merchandising in a private, public, government or military environment.
• Knowledge and experience with Excel and other Microsoft applications, and corporate systems relevant to the assigned area of responsibility.
• Works independently with work prioritization defined by manager/supervisor.
• Proficient communication, business analytics, and project management skills preferred.

Bachelor's degree or higher (completed and verified prior to start) from an accredited institution.