Senior Customer Marketing Specialist

Senior Customer Marketing Specialist (Finance) Job Description

As a Sr Customer Marketing Specialist here at Honeywell, you will play a pivotal role in driving customer engagement and loyalty through the development and execution of targeted marketing strategies. You will collaborate closely with sales teams and product management to understand customer needs and deliver impactful campaigns that enhance brand perception and contribute to business growth.

You will work out of our Raleigh, NC, Houston, TX, Charlotte, NC, or Atlanta, GA location on a Hybrid work schedule.

In this role, you will impact customer acquisition, retention, and satisfaction by leveraging market insights and customer data to identify growth opportunities and optimize marketing initiatives. Your efforts will strengthen customer relationships and support Honeywell's position as a leader in the industry.

Key Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
• Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
• Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
• Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
• Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
• Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.

• Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing
• Able to provide examples of ability to work in matrixed organizations
• Experience with providing strong messaging and content development skills - ability to simplify complex technical solutions into compelling narratives that resonate with customers
• Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics
• Must have a background in B2B, with a preference of infrastructure/energy sectors
• Understanding of marketing to utility or regulated industry buyers and distribution/channel partners
• Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe - Marketing Cloud)

• Bachelor's degree in Marketing, Business, or a related field.
• Dynamic and self-motivated individuals who thrive in a fast-paced environment.
• Innovative and creative thinking to drive continuous improvement.
• Teamwork and collaboration, as the best results are achieved through collective effort.
• Customer-centric mindset, prioritizing understanding and meeting customer needs.

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical challenges around energy, safety, security, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.

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The annual base salary range for this position in Minnesota is . Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

In addition to a competitive salary,…