Sr. Marketing Specialist

As a Senior Marketing Specialist at Ascentek, you will support the development and execution of integrated marketing initiatives that elevate brand visibility, enhance internal & external communication and deepen customer engagement. This role partners cross‑functionally to deliver high‑impact campaigns, events and promotions across Ascentek's family of brands and key customers. You'll bring strategic thinking, creativity and collaboration to drive brand consistency and measurable engagement.

• Support the planning and execution of marketing campaigns and product promotions across internal and external channels
• Serve as a strategic partner for marketing initiatives with key customers
• Implement and maintain marketing calendars for campaigns, product launches and key initiatives
• Support and guide the creation of communications and marketing materials with consistent brand voice and design
• Write, edit and refine marketing content for various formats including presentations, collateral and digital messaging
• Use marketing automation, email platforms and other software to build and distribute communications
• Coordinate trade shows, events and promotional partnerships for Ascentek and its family of brands
• Collaborate with suppliers, agencies and internal teams to deliver cross‑functional marketing projects
• Ensure alignment of messaging and branding across all touchpoints
• Contribute to brand storytelling through videos, testimonials and impact communications
• Analyze campaign performance and engagement data to optimize future efforts
• Champion continuous improvement in brand communication and marketing strategies
• Stay up to date on trends in brand marketing, communication tools and campaign effectiveness
• Present marketing strategies and performance insights to leadership and stakeholders, translating data into actionable recommendations
• Support market research, voice of customer initiatives and business case development through customer feedback, competitive analysis, benchmarking and market assessments

• Bachelor's degree in Marketing, Communications or related field

• 4 - 6 years of experience in marketing or communications
• Proven experience with email platforms, social media, campaign strategy and content development

• Exceptional written and verbal communication skills
• Strong leadership, organizational and project management capabilities
• Proficiency with Microsoft Office and marketing software/tools
• Expertise of campaign planning and brand storytelling
• Strategic thinker with strong attention to detail
• Experience with Act‑On, Hub Spot, Mailchimp or other marketing automation platforms
• Proficiency with Canva, Adobe Creative Suite or other design tools
• Ability to create compelling narratives and translate complex business concepts into clear, engaging stories that resonate with customers, teammates and other key audiences
• Experience leading enterprise communications, internal brand campaigns or corporate events
• Strong analytical skills with the ability to interpret campaign, customer and market data then translate findings into actionable insights and recommendations
• Familiarity with project management tools like Smartsheet, Jira or similar
• Knowledge of brand governance, content planning or internal communications best practices
• Experience with business to business marketing or communications
• Experience or interest in powersports, marine or outdoor industry

• Frequent sitting and typing in a hybrid office environment
• Creative focus with ability to multitask and meet project deadlines
• Periodic collaboration via phone, video calls or in‑person meetings
• Occasional lifting of materials (up to 40 pounds) for events or promotional setups

The anticipated hiring range for the role you are applying for is between $62,828 - $75,000 annually. This anticipated hiring range is based on several factors, and subject to increase based on the below: