Sr. Analyst, Paid Search

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc.

5000, USA Today, and Search Engine Land.

About the Role:

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients.

Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

• Cross-functional strategy & thought leadership:
  Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
• Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals
• Support higher level, cross-functional marketing strategy projects by providing deep media expertise
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Strategy and campaign planning
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Campaign tactics and segmentation strategy
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Algorithmic and value based optimization
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Strategic partner management (Google, Bing, etc.)
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Keyword expansion and negative adds
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Feed management and optimization
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Test ideation, planning, and management
• Performance media management & execution:
  Lead day-to-day management and optimization of client paid search programs including:
  Custom analysis, reporting and insights
• Client relationship management:
  Lead day-to-day management of client paid search programs including:
  Clearly defining program objectives, tactics and KPIs
• Client relationship management:
  Lead day-to-day management of client paid search programs including:
  Developing and delivering client communication
• Client relationship management:
  Lead day-to-day management of client paid search programs including:
  Effectively manage client relationship and establish trust and credibility
• Team leadership and employee development:
  Foster a culture of open communication and 360-degree feedback
• Team leadership and employee development:
  Inspire yourself and others to reach your quarterly, annual, and long-term goals

• 3+ years of experience working directly on SEM programs
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Proven track record of success driving strong positive results within a digital or non-digital business context
• Great communication and client management skills
• Sound…