Manager, Paid Search; SEM

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc.

5000, USA Today, and Search Engine Land.

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Manager, Paid Search (SEM) position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast‑growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking, and sophisticated understanding of the digital media landscape.

• Client relationship management: own, manage and grow the overall relationship and performance of some of Ovative Group’s largest clients.
• Lead day-to-day management of client paid search programs including:
  • Clearly defining program objectives, tactics and KPIs.
  • Developing and delivering client communication.
  • Effectively managing client relationship and establishing trust and credibility.
  • Effectively influencing client stakeholders to evolve strategies and measurement approach to drive enterprise impact through paid search channel.
• Team leadership and employee development:
  • Recruit, train and manage new Ovative team members.
  • Foster a culture of open communication and 360‑degree feedback.
  • Inspire your team and direct reports to reach their quarterly, annual, and long‑term goals with strong coaching and development aligned to their interests and goals.
• Cross‑functional strategy & thought leadership:
  • Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends.
  • Partner with SEO, retail media, and upper‑funnel teams to drive holistic search strategies and impact.
  • Develop and drive forward multi‑channel digital media strategies and roadmaps aligned with client program growth goals.
  • Support higher level, cross‑functional marketing strategy projects by providing deep media expertise.
• Performance media management & execution:
  • Guide, manage, and QA optimization and management of client paid search programs including strategy and campaign planning, integrated with all Ovative services.
  • Campaign tactics and segmentation strategy, with a customer first mindset.
  • Algorithmic bid platform and manual bidding strategy and optimization to optimize to enterprise results.
  • Strategic partner management (Google, Microsoft,…