Creative Manager, Visual Content & Storeytelling

Creative Manager, Visual Content & Storytelling

At Resideo, we're shaping the future of safer, smarter, more connected homes — and powerful visual content helps bring that vision to life. As Creative Manager, Visual Content & Storytelling, you will lead the strategy and creation of photography, video, motion, 3D, and emerging AI-enabled imagery that elevates our brands, supports our product stories, and connects with customers around the world.

This highly cross-functional role calls for a creative leader who can translate business priorities into meaningful, scalable visual content — partnering across marketing, product, sales, digital, agencies, and regional teams to deliver purposeful, on-brand assets that inspire action, drive consistency, and create lasting value across channels and customer experiences.

KEY RESPONSIBILITIES

Content Strategy & Brand Storytelling

• Define and lead visual content strategy across photography, video, 3D product visualization, and motion graphics, ensuring the creation of compelling, high-quality assets that effectively communicate product features, benefits, and brand stories across customer touchpoints.
• Develop and maintain line-of-business content frameworks and channel-specific standards that enable consistent, scalable storytelling across product portfolios, including Comfort, Security, Safety, Water, and Software & Solutions.
• Lead the planning and direction of visual content capture across a diverse portfolio of products and audiences, creating compelling hardware, software, lifestyle, professional contractor, and homeowner-focused assets that support marketing, sales, training, and digital experiences.
• Direct global and regional photography and video capture strategies, balancing regional authenticity with the creation of scalable visual assets that can be leveraged across multiple markets and channels.
• Guide creative agencies, production vendors, and external vendors, establishing clear expectations, overseeing performance, and ensuring high-quality deliverables that align to brand standards, budgets, timelines, and business goals.

Content Production & Operations

• Partner closely with marketing operations and cross-functional stakeholders to identify upcoming content needs, translate business priorities into clear production requirements, and develop integrated plans that account for timelines, agency partners, internal resources, dependencies, and launch milestones.
• Ensure content is strategically planned, captured, and produced to support print, digital, and social channel requirements, including platform-specific formats, aspect ratios, crops, motion treatments, and asset variations needed for omnichannel activation.
• Oversee talent sourcing, release agreements, and usage rights management for photography and video productions, ensuring contracts, permissions, and renewals are maintained and aligned with legal requirements, campaign objectives, and asset lifecycle needs.

Photography & Videography

• Shape and own the photography and video creative direction, establishing how product, packaging, lifestyle, and in-environment imagery bring the brand story to life with clarity, consistency, and creative impact.
• Define content requirements for a range of video formats including brand storytelling, product demonstrations, installation tutorials, customer education, social content, campaign videos, and sales enablement assets.
• Establish global video standards, ensuring consistency in creative quality, brand expression, production methodology, and asset reusability across regions and business units.
• Manage end-to-end photoshoot and video production, including agency and vendor selection, creative briefing, pre-production planning, shot list development, location and talent coordination, on-set creative direction, budget oversight, post-production review, and final asset delivery.
• Collaborate cross-functionally with marketing, product, sales, digital, and customer experience teams to ensure photography and video content is planned, captured, and delivered to support multiple use cases, media formats, lines of business, channel requirements, and customer touchpoints.

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