Manager, Influencer Marketing

About Ovative Group

About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and United Health Group to build smarter media and measurement programs that drive real, profitable growth. We don’t just track performance—they redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success.

Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. The Manager, Influencer Marketing will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Recognized by clients as a trusted day-to-day strategic leader on behalf of the influencer team, providing proactive guidance and a strong point of view across accounts. Anticipate client needs, guide through stakeholder meetings with confidence and minimal supervision, ensuring seamless support and strategic alignment. Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing

Develop campaign and long-term Influencer strategy for current Ovative clients applying solid understanding of client-specific information, from overarching business strategy to industry trends, key products, customer insights, and competitive landscape to inform all content and campaign interactions Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences Document, analyze, and provide meaningful insights on campaign performance Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape Manage influencer campaign budgets and contracting, collaborating closely with legal, tax, finance, and corporate communication teams to ensure full alignment with brand standards and company policies Drive the…