Sr Manager, Omnichannel Activation -Target

Job Description

Are you ready to join a team of innovators, creative thinkers andbrand and digital conversion gurus?

The MDLZ USOmnichannel Marketing and Activation team isdriving conversion across in-store and onlineonallourgreat brands including OREO,Ritz, Clif Bar and Sour Patch Kids.

We’releveraging best in class resourcesandtop tier customer relationships to bring our iconic brands into millions of consumers’homes every day.

It’san exciting place tobe – jointeamthat’shelping to build the future of FMCGconversion!

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Target business by delivering activation across our brands and driving our digital commerce flywheel.

The position partners deeply with the Target Customer Business Team (CBT).This role will work closely with the Target team(both MDLZ and customer) to drive integrated marketingactivations across modalities for all of our brands andgrowth strategies acrosstheelements ofour MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.

Ultimately, theSrTarget Omnichannel Activation Manageris responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Target digital commerce operations into our everyday business management.

Main Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams andHQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content,searchand activation are incorporated into customer plans.
  
  Lead digital stewardship - assess key flywheel opportunities,develop and drive projects to address opportunities, recordlearningsand best practices to be shared across the MDLZ organization.
  
  Partner across Target and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams.
  
  Develop and build strategies forbest-in-class conversion to propel our Target business in achieving our aggressive growth goals.
  
  Responsible for brief development, brainstorms,program sell-inand execution.
  
  Manage agencies,partnership sand cross-functionalstakeholdersas necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activationcapabilitiesand roadmap
  . This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

KeyKPIs:

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactfulomnichannel marketing activations at Target

Stakeholders:

External

• Target Merchants, Target Site Merchants and Roundel
• External Media Agencies& Data Vendors
• Peer Network

Internal

• Target CBT:
  Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads(Category Management, Trade Marketing, Finance)
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Travel: Up to 25%

More about this role

What extra ingredients you will bring:

• Shopper,Ecommerce, Trade or Brand marketing experience preferred
• Digital commerce and retail media experience
• 7-10years of CPG experience
• Experience with Roundela plus
• Comfortable managing with ambiguity and working in a role where…