Consumer Marketing Manager

Coloplast is a global leader in ostomy care, developing products and services that support people living with an ostomy. We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer acquisition, product preference, retention, and long-term use of Coloplast ostomy products.

You will report directly to the Director of Marketing, Ostomy, focusing on the US business in partnership with our Global Marketing colleagues, US-focused customer experience marketing team, and cross-functional partners supporting the US business.

• Lead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting products
• Develop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business
• Define and own brand positioning and messaging frameworks across all consumer touchpoints
• Own the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyalty
• Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution
• Lead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partners
• Identify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teams
• Lead product launch process for consumer-focused product launches
• Define KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impact
• Partner with Customer Experience Marketing, digital, database, service, and Mar Com teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectives
• Collaborate with Medical Affairs and Payers & Evidence to translate approved clinical evidence, product claims, and user insights into relevant, compliant consumer-facing product messages and materials
• Brief and effectively manage deliverables with internal Mar Com team on consumer branding and design projects
• Partner with and influence Global counterparts to develop product-supporting campaigns, evidence, and value propositions for the US consumer market
• Work closely with Payers & Evidence, Market Access, and DME Suppliers to build better and sustainable access for Ostomy Care in the US
• Continuously seek input from Sales, Service, and Customer Experience partners to ensure strategy alignment
• Effectively manage annual marketing budget within assigned area and forecast spend throughout the year
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Adva Med Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned.

• BS/BA in Business or Marketing
• 3+ years Marketing experience, ideally in a regulated or healthcare market
• Highly analytical in both qualitative and quantitative data, and make data-driven decisions
• Proven track record of developing and executing successful consumer marketing campaigns
• Ability to work in a cross-functional team environment
• Excellent communication and leadership skills
• Experience in budget management
• Comfort with a broad spectrum of tasks across strategic and tactical
• Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
• Strong verbal and written communication skills
• Domestic and minimal international travel required
• High proficiency in Microsoft Word, Excel, Power Point
• At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
• • Health and Wellness
    :
    Comprehensive medical, dental, and vision insurance plans to keep you and your family…