Vice President of Marketing

Overview

With over 50 years of proven success, ECG, ranked as a Best Midsized Firm to Work For 2025 by Consulting Magazine, is the most experienced healthcare consulting firm in the US. Working exclusively in this space, our people consistently demonstrate their ability to solve challenges for providers and achieve better patient outcomes. Across our eight office locations, we’re seeking individuals who will show the courage to find innovative solutions and make a direct impact on the delivery of healthcare services nationwide.

ECG is a national consulting firm that is redefining healthcare together with its clients. We provide a broad range of strategic, financial, operational, and technology‑enabled consulting services to the full continuum of care, including hospitals, health systems, medical groups, academic medical centers, children’s hospitals, cancer centers, ambulatory surgery centers, investors, and payers/health plans. Our work focuses on creating practical, tailored solutions that help clients maximize resources and achieve sustainable results.

We value collaboration, integrity, and innovation, and are committed to fostering an inclusive and supportive work environment.

The VP of Marketing will serve as the firm’s senior‑most marketing leader, responsible for shaping and executing a differentiated, growth‑oriented marketing strategy that strengthens brand, accelerates demand, and deepens client engagement. Reporting directly to the CEO, this role serves as a strategic partner to firm leadership, translating business priorities into integrated marketing initiatives that drive measurable impact. The role requires strategic acuity and operational rigor.

The VP of Marketing will elevate the firm’s market presence; ensure consistency of brand and messaging; and build a modern, data‑driven marketing function aligned to the firm’s growth ambitions. The VP of Marketing will work closely with senior leadership, division leaders, and business development to create and execute strategic, data‑driven marketing plans to support brand awareness, new‑client acquisition, and client retention.

This role requires deep expertise in strategic marketing, strong conceptual and communication skills, and a solid understanding of the healthcare and professional services landscape. A forward‑looking perspective on market trends—and the ability to translate them into high‑impact content and campaigns—is essential.

• Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas.
• Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning.
• Partner with executive and division leadership to translate strategic objectives into targeted go‑to‑market plans.
• Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments.

• Define and lead the firm’s product marketing strategy, focusing on articulating and packaging ECG’s analytics capabilities and differentiated offerings.
• Partner with the Analytics Hub and division leadership to translate complex capabilities into compelling, client‑facing value propositions.
• Ensure the firm’s digital presence reflects a modern, product‑oriented narrative, showcasing analytics‑driven insights, tools, and impact in a clear and accessible way.
• Develop go‑to‑market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement.

• Direct and evolve the…