Manager, Marketing Programs

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and River Source Insurance and Annuities.

Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Looking for an individual passionate about Marketing! The Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing Manager will lead and oversee integrated marketing programs across EAR and AFIG Marketing, specifically Business-to-Business advisor recruiting marketing and Business-to-Consumer investor marketing, addressing audiences, business objectives, messaging and success measures. As a member of the EAR & AFIG Marketing team, you will collaborate on marketing strategies, tactics and content development that drive outcomes.

• Collaborate on B2B marketing strategies that support EAR recruiting across channels (AFG, AAG and AFIG), including audience segmentation and tiering approach;
• Develop and execute integrated marketing tactics that deliver key messages throughout the recruiting journey; tactics may include email marketing, website, Marketing Cloud, paid and organic social media, events and sponsor ships;
• Support execution of EAR marketing tactics and associated content development; ensure the messaging frameworks are activated and appropriately represented in content and creative; oversee budget allocation;
• Create advisor stories and leader scripts; bring these stories to life in videos and other tactics; reinforce key messages;
• Monitor and optimize marketing performance across the recruiting funnel, leveraging campaign analytics and candidate engagement data to improve conversion rates and marketing effectiveness;
• Support AFIG business development and recruiting efforts where possible, connecting dots and bringing synergy across the team;
• Support the development, execution, and fulfillment of AFIG white-label marketing programs for investment programs, including creation and maintenance of marketing content at both the program and financial institution levels; provide oversight of the Marketing Library, and fulfillment of marketing requests, which may include custom requests;
• Work cross-functionally with several key teams including Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance

• Bachelor’s degree or equivalent
• 5-7 years marketing experience
• Strong writing and communication skills
• Ability to work with cross-functional teams
• Ability to translate complex concepts into easy-to-understand language
• Ability to think strategically
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook

• B2B and B2C experience
• Creative agency experience
• Experience with sales enablement tools such as Seismic and Salesforce

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal…