Account Based Marketing Specialist

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, Linked In, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values
-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

Anaplan is looking for an Account Based Marketing Specialist to join the Demand-ABM-Digital team.

As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan’s account-based marketing and demand initiatives. Reporting to the Director of ABM, you’ll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting demand and account-based strategic initiatives.

• Support e xecut ion of c ore Demand Gen p rograms:
  Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
• Coordinate Event Logistics:
  Manage internal and 3 rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics .
• Keep Projects on Track:
  Submit and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams.

• Manage personalization and c hat:
  Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.
• Build d igital c ontent e xperiences:
  Update and maintain branded digital content hubs and microsites using Path Factory .
• Build t arget l ists:
  Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria.

• Track c ampaign p erformance:
  Build custom UTMs, monitor lead flow into Salesforce, and maintain simple reporting logs to see what content performs best.
• Collaborate a cross t eams:
  Work closely with Content, Marketing Operations, and Solutions Marketing to align messaging, branding, and technical setup.
• Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment
• Bachelor’s degree in Business, Marketing, or a related field
• 2+ years of B2B demand generation or account based marketing experience in SaaS
• Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital
• Strong communication and presentation skills
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.

• Familiarity with Demandbase, Qualified, Path Factory or Wrike a plus

Base Salary Range:

$66,000 — $95,000 USD

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and…