Marketing Content Specialist

At Gardner, we believe commercial construction should feel as welcoming as it is professional. That’s why we don’t just build and renovate; we build relationships rooted in hospitality. Our mission is to set the platinum standard for our clients, partners, and team members by delivering exceptional results while embodying our core values: passion, humility, excellence, empathy, and nimbleness. We bring a hospitality-driven approach to every project, ensuring that every interaction is thoughtful, responsive, and human-centered.

You are a curious storyteller who knows how to find the heart of a story and bring it to life. You’re an exceptional writer and thoughtful editor who enjoys translating people’s experiences, project details, and big ideas into content that feels clear, authentic, and engaging.

You bring creativity, initiative, and follow-through to your work. Whether you’re writing a project story, updating a webpage, planning an email campaign, or coordinating a video shoot, you know how to keep the details moving while staying connected to the bigger picture. You enjoy collaborating with others, asking good questions while staying curious, and creating repeatable ways to share stories that deserve to be told.

• Bring Gardner’s stories to life
  through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
• Build a repeatable approach to project storytelling, gathering each story’s key details and adapting them for case studies, proposals, sales materials, project guidebooks, and industry award submissions.
• Keep our website current and useful
  by managing day-to-day content, establishing an update cadence, and applying SEO best practices and keyword research to improve visibility.
• Execute proactive social media and email programs, managing content planning, publishing, campaigns, and contact lists in alignment with brand and business priorities.
• Support paid marketing efforts
  by partnering with the Marketing Director and external partners on campaign briefs, messaging, creative assets, timelines, and spending.
• Coordinate video storytelling alongside the Creative Lead, developing scripts, storyboards, shot lists, and production schedules while managing review cycles, final delivery, and our video library.
• Turn insights into stronger content
  by monitoring website, social, email, and paid campaign performance and using client feedback to inform storytelling and communication priorities.
• Keep work organized and moving
  by managing timelines, communicating with partners across our Minneapolis, Milwaukee, and Duluth hubs, and improving processes that support marketing and business development.

• Gardner’s people, projects, culture, and client experience are represented through compelling content that feels distinctly Gardner.
• Content priorities support our brand, business development, and growth objectives.
• Meaningful stories are identified proactively and shared across multiple channels.
• Our website stays accurate, relevant, and current through a dependable content management rhythm.
• Social and email programs build audience engagement through thoughtful planning and consistent execution.
• Performance insights lead to practical improvements in content, reach, and marketing effectiveness.
• Projects move forward with clear communication, reliable follow-through, and attention to quality.

• 5+ years of experience in marketing, communications, digital marketing, or a related field.
• Exceptional writing, editing, and proofreading skills, supported by a portfolio or relevant writing samples.
• Experience creating digital and print content, managing…