Communications Specialist; KCM

The Communications Specialist is a key contributor in the development and support of the firm’s messaging, branding, public relations and content marketing programs. The Communications Specialist must be a compelling writer, self-starter and team player with strong interpersonal communication, organization and project management skills. The position supports the development, production and distribution of marketing content across a variety of vehicles, channels, and media to maximize reach and to reinforce brand positioning.

This is a position that requires a high level of proficiency in both strategic level activities and hands-on, tactical execution.

• Bachelor's degree in marketing communications, journalism, public relations, writing or related field.
• Two to four years of writing experience in journalism, marketing, public relations or internal communications.
• Experience writing for or about professional services.
• Experience developing content calendars and managing marketing content.
• Strong understanding of AP Style.

• Law Firm experience preferred.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Media & Public Relations (40%)
  • Implement and execute media and public relations activities that promote the firm's experience and knowledge, including identifying proactive opportunities for positive media coverage.
  • Prepare PR materials, including press releases, media pitches, deal and case announcements, awards and nominations, etc.
  • Works closely with the Media Relations Manager and the firm’s outside PR agency to facilitate media opportunities for attorneys.
  • Monitor and report on media coverage.
  • Manage and maintain media distribution lists, and develop targeted media lists as needed.
  • Coordinate with the Director of Marketing in the annual PR plan, including coverage firm-wide, and at the practice division, industry and individual attorney levels.
• Content Development & Marketing (30%)
  • Create and disseminate compelling marketing materials that raises the firm's visibility and reinforce the firm's brand positioning while increasing awareness of the firm and the attorneys.
  • Write, review, and/or edit external marketing materials, including but not limited to web content, attorney bios, practice and industry descriptions, articles, presentations, infographics and more.
  • Collaborate with attorneys to distill complex messages in a clear and concise manner, while ensuring that all material is consistent with the firm’s brand, voice and style.
  • Manage the coordination and strategic distribution of content across mediums.
  • Monitor and interpret industry trends and content performance to shape strategy, themes and messaging.
  • Identify visual elements to enhance content and storytelling.
• Social Media (25%)
  • Coordinates with marketing team members regarding social media content, including the overall content plan, strategy and schedule.
  • Authors content for the firm's social media accounts, including Linked In, Instagram, X and Facebook.
  • Advises attorneys on best practice regarding social media use, specifically Linked In.
  • Helps monitor social media for mentions of the firm, the management team and attorneys.
  • Tracks and measures the firm's social media analytics.
• General and Administrative (5%)
  • Monitor compliance with the Firm’s media policy.
  • Perform other duties as assigned.
• Strong verbal and written communication skills.
• Self-motivated with excellent organizational skills and attention to detail.
• Highly professional with a strong customer service orientation, commitment to meeting deadlines, and ability to multitask in a fast-paced and dynamic environment.
• Strong professional, independent…