Social Media & Content Specialist

ABOUT LOAVES & FISHES

Our mission is to provide healthy meals to Minnesotans in areas where need is greatest. We are guided by our vision that all people – regardless of socioeconomic, cultural, religious, or ethnic background – deserve to meet their basic needs for food, dignity, and respect.

We offera holistic approach to increasing a person’s access to affordable, healthy food through our free meal programs, food sourcing initiatives, and community partnerships.

We have served over 4,000,000 free meals forfiveconsecutive years, whichdemonstratesthe ongoing need for free, healthy meals in our  2024, we served over
6.8 millionfree meals – the largest amount in our organization’s history.

Reports to: Communications Manager

Status: Part-Time, Non-Exempt (20–25 hours/week)

Location: Hybrid (Minneapolis-based; required on-site presence at meal sites, warehouse, and events)

Loaves & Fishes is seeking a dynamic, on-the-ground Social Media & Content Specialist to execute and elevate our established social media strategy.
This is not a remote-only content role. The Social Media & Content Specialist must be physically present at meal sites, warehouse volunteer shifts, and special events to capture authentic, real-time content.
This role reports directly to the Communications Manager and works in lock step with ongoing communications strategy. A content calendar framework and strategic direction are already in place. This role is responsible for bringing that strategy to life with speed, creativity, and excellence.

• Execute the established content calendar and social media framework developed by the Communications Manager.
• Attend meal services, warehouse operations, and events to capture real-time photo and video content.
• Create short-form video (Reels/Stories) and compelling visual storytelling aligned with brand guidelines.
• Conduct brief interviews with staff, volunteers, and partners to highlight impact and culture.
• Own day-to-day posting across Facebook, Instagram, and Linked In.
• Tag partners, sponsors, and community organizations to expand reach and visibility.
• Actively manage engagement (comments, messages) in alignment with brand voice.
• Track performance metrics and provide monthly reporting with recommendations for optimization.

First 30 Days:

• Align fully with the Communications Manager on voice, visual standards, and campaign priorities.
• Review and understand the existing content calendar and framework.
• Begin on-site content capture at the meal sites and warehouse.

First 60 Days:

• Independently execute weekly content cadence within established strategy.
• Increase engagement consistency and tagging discipline with partners.
• Deliver first performance summary with insights.

First 90 Days:

• Demonstrate consistent brand-aligned storytelling from the field.
• Show measurable growth in engagement and reach.
• Operate in lock step with Communications Manager on campaigns and priority initiatives.

Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred (or equivalent experience).

Experience: 2–5 years managing social media for a nonprofit, brand, or mission-driven organization. Demonstrated experience with short-form video creation and growing digital communities.

Position Qualities: Fast-moving self-starter; strong storyteller; comfortable in live environments; organized and deadline-oriented; creative, visually savvy, and passionate about community impact.

$20 per hour (DOQ). Part-time (20–25 hours/week). Flexible schedule with required on-site presence. Opportunity to elevate the voice of a 40+ year community institution.

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.

Loaves & Fishes is an equal opportunity employer.