Director of Public Relations

At Linnihan Foy, we are a full-service agency that helps brands build strong and meaningful connections with their audiences. We’re looking for a Director of Public Relations who can lead smart PR strategy and roll up their sleeves to bring it to life. This is a role for someone who enjoys the work of public relations: finding the story, writing the pitch, building relationships, securing coverage, developing influencer partnerships and showing clients how the work is making an impact.

The Director of Public Relations will provide strategic counsel and team leadership while remaining actively involved in day-to-day execution. You’ll pitch media, write content, manage influencer programs, develop client strategy, track results and help grow our PR capabilities alongside the larger agency team. You’ll also play an important role in developing and mentoring PR team members, providing the guidance, feedback and opportunities they need to strengthen their skills and grow in their careers.

This is not a role for someone looking to step away from the work. As a senior member of a small, collaborative team, you’ll lead from within it - setting direction, developing others and jumping in wherever your experience can make a difference.

We’re looking for someone who is assertive, agile and driven, with strong media instincts, a passion for storytelling and the persistence to turn great ideas into meaningful results.

• Lead PR strategy and execution across a mix of B2B and B2C clients, serving as both a strategic counselor and hands-on practitioner.
• Own media relations from strategy through placement, which includes identifying stories, developing angles, building targeted media lists, pitching journalists, following up and securing meaningful earned coverage.
• Bring a proactive, idea-driven mindset to client relationships, continually identifying new stories, campaigns, partnerships, activations and communications opportunities that can create meaningful impact.
• Build and maintain strong relationships with journalists, producers, editors, creators and other storytellers.
• Lead the development and execution of influencer marketing programs, including strategy, creator identification and vetting, outreach, negotiations, contracting coordination, campaign logistics, content review and performance measurement.
• Identify opportunities to expand influencer partnerships as part of clients’ broader communications and marketing strategies.
• Manage, mentor and develop PR team members, providing ongoing coaching, constructive feedback and hands-on guidance that strengthens their media relations, writing, strategic thinking and client management skills.
• Lead client messaging and story-mining workshops, translating insights into clear messaging frameworks, brand narratives and communications strategies.
• Write and edit a range of PR materials, including pitches, press releases, media advisories, case studies, bylines, op-eds, whitepapers, talking points and messaging documents.
• Prepare clients and spokespeople for media opportunities through media training, interview preparation, briefing materials and ongoing counsel.
• Provide strategic counsel to clients, helping them understand where PR can make an impact and recommending the right approach to achieve their goals.
• Support and lead PR efforts surrounding events, including press conferences, trade shows, grand openings, community events and media activations.
• Establish KPIs, monitor performance and lead client reporting, translating PR and influencer results into clear insights and recommendations.
• Collaborate closely with paid media, creative, digital and account teams to ensure PR is integrated into broader client strategies.
• Lead the continued development and…