VP - Communications, Marketing, Public Affairs

JOB DETAILS Department:
Public Relations FTE: 1.0 (80 hours per pay period)

Location:

In-Person Purpose of this position:
Leads the organization communications and marketing strategy, strengthening the organization’s reputation, brand, and community trust. Develops and executes integrated communication, marketing, and public affairs initiatives that advance organization priorities, support stakeholder engagement, guide reputation and issues management, and foster a culture of transparency. Serves as a key advisor to senior leadership, and a strategic partner to Government Relations.

- Administration
- Direct the work of the organization’s Communications, Public Relations and Marketing teams to create and produce materials to inform the public, patients, employees, and elected officials about programs, policies and actions
- Establishes enterprise messaging architecture and ensures alignment across all communication channels, clinical areas, and executive functions
- Responsible for the fiscal management of department; assures proper utilization of organization’s financial resources, including preparing and managing department budget
- Builds, sustains, and demonstrates knowledge of system and healthcare public relations, communications, and marketing industries Support strategic communications and government components of clinical redesign and campus redevelopment
- Counsels’ executives, physicians, and departments on communications strategies most appropriate to achieve organizational or program-specific goals
- Leads communications, marketing and public relations strategy that garners the support of opinion leaders (legislative, media, community) for the healthcare system, its physicians, and programs
- Supports engagement of grassroots community partnerships around specific interests or involvement Communication and Reputation Management
- Directs the development of strategic and tactical public relations and marketing plans, including crisis plans
- Leads enterprise issues management and crisis communications, ensuring readiness, coordinated response, and protection of organizational reputation
- Leads in an issues anticipation process that advances the healthcare system’s mission with external audiences
- Supports internal and external reputation management by supporting strategic proactive messaging efforts to government, elected audiences, and community.

- Oversees a news media relations program, determining the appropriateness of media requests for information. Advises on the content, timing and manner of media releases in conformance with organizational and medical codes of ethics
- Oversees an internal communications program for the organization and effectively communicates departmental, organization, and industry information to team members
- Oversees the writing and editing of executive communications, news releases, and other materials and major creative projects
- In partnership with the Chief, Government Relations, supports advocacy team in crafting the system’s public policy initiatives and legislative program at the state and federal level and monitoring the environment to identify and assess the impact of public policy decisions that may impact our system
- Serves as an official spokesperson for the organization to media including oversight of requests for information about healthcare system programs Relationship building/maintaining
- Cultivates strategic relationships with elected officials, media, community leaders, policy organizations, and industry associations to advance the organization’s mission and influence public understanding of key issues
- Plans and establishes strategic leadership role(s) for the system in government and industry organizations and other…