Media Operations & Activation Specialist

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future. Who Are We?     The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us.

From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

Job Purpose:

Built on more than 100 years of innovation, relationships, trust, and integrity, The Toro Company stands as a premier outdoor solutions leader. The Residential and Landscape Contractor division is seeking a Digital Growth Manager to drive data-led digital growth strategies that deliver measurable revenue impact across acquisition, conversion, retention, and post-sale customer expansion.

The Media Operations & Activation Specialist serves as a key operational leader responsible for managing campaign execution strategy, driving cross-functional alignment, and ensuring marketing initiatives are delivered efficiently and effectively to support business objectives. Working closely with internal stakeholders, agency partners, channel teams, and vendors, this individual exercises independent judgment to prioritize activities, resolve execution challenges, recommend process improvements, and optimize campaign operations.

The role plays a critical part in connecting media, content, retail, dealer, and digital programs into cohesive customer experiences that drive brand awareness, consideration, engagement, and demand generation outcomes.

What Will You Do?  Campaign Planning, Activation & Optimization Lead the operational planning and execution of omni-channel marketing campaigns across paid, owned, retail, dealer, digital, and trade channels. Develop and manage integrated campaign plans, launch calendars, activation schedules, trafficking, and execution frameworks. Evaluate campaign requirements and recommend activation strategies, timelines, and resource allocations to support business objectives. Exercise independent judgment to identify risks, resolve execution challenges, and adjust plans to maintain campaign effectiveness and delivery commitments.

Ensure campaign messaging, assets, channel tactics, and launch activities remain aligned with brand and business priorities.  Strategic Project & Stakeholder Leadership Serve as the primary operational lead among marketing, creative, digital, media, sales, agency, and vendor partners. Lead cross-functional planning discussions and drive executional alignment across stakeholders. Establish project priorities, coordinate dependencies, and influence decisions affecting campaign performance and timing.

Develop recommendations to address execution, resource, and process challenges and present solutions to management and business stakeholders.  Media Operations & Marketing Governance Manage campaign activation workflows, asset distribution, media operations, and channel deployment processes. Establish and maintain campaign governance standards, documentation, operational procedures, and quality controls. Evaluate workflow effectiveness and implement process improvements that increase efficiency, consistency, and campaign performance.

Ensure compliance with organizational standards,…