Senior Paid Media Strategist; Retail Media; Amazon

Senior Paid Media Strategist (Retail Media) - Amazon

Minneapolis, MN

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About Us

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit  .

Our Mission

We're on a mission to empower people to live happy, healthy lives.

We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.

We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Honest Company is looking for a Senior Paid Media Strategist, Retail Media to join our Paid Media Team. This role will help lead retail media strategy and campaign management across Amazon, Walmart, Target and Instacart, working closely with our Senior Paid Media Manager, media agency and internal cross-functional teams to drive growth, new customer acquisition and strong retail performance. This person will play a key role in developing media plans, evaluating campaign performance, identifying optimization opportunities and ensuring retail media strategy is aligned with retailer priorities, promotions, product launches and broader brand initiatives.

Who we are looking for:

The ideal candidate has hands-on experience managing paid media campaigns and has deep expertise in retail media networks. You are highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms. You understand performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities. You thrive in a fast-paced environment and enjoy testing, learning, and iterating to drive measurable growth.

What you’ll do:

• Help shape retail media strategy and campaign planning across Amazon, Walmart, Target and Instacart, with a strong focus on Amazon and Walmart.
• Partner closely with our external media agency to develop, manage and optimize campaigns across sponsored search, DSP, onsite and offsite programmatic display and other retail media tactics.
• Support retail media investment planning, pacing and performance tracking in partnership with the Senior Manager of Paid Media and media agency.
• Own performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR and other business-driving metrics. Pull and analyze performance data, develop insights, identify optimization opportunities and clearly communicate campaign results and recommendations on a monthly and as-needed basis.
• Bui…