Marketing Assistant

Division/Department:
Marketing

Reports to:

Content & Marketing Manager

Grade 4

Compensation: $18.58-$24.72

Educational Requirement:
None

Exempt or Nonexempt:
Non-Exempt

Hourly or Salaried:
Hourly

Hours Per Week:
Part-time; 15-25 hours per week

Hybrid or On Site:
Onsite with occasional hybrid work as schedule allows.

Language proficiency:
English. Proficiency/familiarity with another language is a plus but not required.

Schedule:

Work hours flexible with preferred days Tuesday, Wednesday, Thursday and weekends/evenings as needed for events and programming.

The Marketing Assistant is a part-time position that supports the marketing team to deliver content and marketing across ASI’s platforms including website, social media, and email communications. The Marketing Assistant will collaborate across departments to provide marketing plan organization and timelines in order to deliver engaging marketing campaigns to optimize engagement to a variety of audiences.

• Maintain an awareness of ASI programs, initiatives, audiences, and community to inform content development.
• Participate in the ideation, storyboarding, writing, and production of multimedia content for social media, web, advertisements, or other channels.
• Be a resource for content ideas and help to bring your and others’ ideas through to execution that best meets audience needs.
• Be a creative thinker and champion of innovation in an ever-changing environment.

• Perform daily upkeep of ASI’s website including updating and editing copy and images, populating event information, developing new events or pages, publishing or unpublishing events, or other site functions.
• Assist with ASI’s blog to support various museum initiatives, including content development and research, writing, and posting content on a frequent basis.

• Collaborate with marketing team to develop weekly email communications using Constant Contact that support a broad array of museum initiatives.
• Source content and collaboratively prioritize the promotion of events or activities with input from various departments and teams.
• Maintain subscriber lists and coordinate list growth with various departments.
• Ensure email communications reflect ASI’s brand identity and voice.

• Support all daily communication efforts via social media channels for ASI, the ASI museum Store, and FIKA Café including content generation, posting, promoting posts or events, monitoring, reporting, and analytics.
• Participate in bi-weekly social media planning meetings to ideate and prepare social media content.
• Maintain a social media calendar to coordinate posting.
• Ensure ASI’s social media is reflective of and supports ASI’s organizational initiatives, brand identity and voice, and community.
• Monitor industry trends, best practices, and adjustments to algorithms, to ensure ASI continues to optimize engagement.
• Perform other duties as needed or required which are within the position's scope.

Diversity, equity, accessibility, and inclusion (DEAI) are core functions of all positions at the American Swedish Institute. While some roles may have more specific responsibilities, the items below are a part of everyone's responsibilities:

• Demonstrate a commitment to DEAI through continuous personal development, modeling inclusive behaviors, and proactively managing personal bias to help cultivate and promote a culture of inclusivity and belonging for all staff.
• Proactively work on your own and collaboratively with other staff to ensure equitable and representative experiences for all visitors and program participants.

• 1-2 years experience in journalism/marketing,…