Marketing Manager, Community & Advocacy

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The Marketing Manager , Community & Advocacy is responsible for developing and executing customer advocacy programs and content strategies that build trust, deepen engagement, and amplify authentic consumer voices. This role leads ambassador initiatives, manages advocacy partnerships, develops advocacy-led content programs, and uses performance insights to optimize engagement and business impact. Working cross-functionally with marketing, communications, legal, creative, and external partners, the role translates business priorities into meaningful advocacy and content opportunities that strengthen consumer relationships and support brand objectives.

Coloplast is the global market leader in Continence & Ostomy Care and has the ambition to play a dominant role in the US market. Coloplast continues to invest in life changing products and services and the Service and Consumer Marketing team will play a key role in our growth in the US.

Major Areas of Accountability

• Lead the strategy, development, and execution of customer ambassador programs that support brand campaigns, product launches, events, and business priorities.
• Recruit, onboard, develop, activate, and retain ambassador communities while building strong and productive long-term relationships. Establish program frameworks, expectations, deliverables, and engagement plans that enable ambassadors to share authentic experiences while adhering to brand, legal, and regulatory requirements.
• Partner with internal stakeholders to align advocacy initiatives with marketing objectives and consumer experience priorities.
• Foster a community of advocates who amplify brand messaging, provide valuable customer insights, and strengthen consumer trust and loyalty.
• Define the role of customer advocacy within the broader content ecosystem and consumer journey.
• Lead the development of organic content for owned and partner channels, ensuring content supports brand, business, and consumer engagement objectives.
• Translate business priorities, launches, campaigns, and consumer insights into advocacy-driven content opportunities and creative briefs.
• Partner with internal teams, agencies, creators, and ambassadors to develop compelling content that showcases authentic customer experiences.
• Ensure advocacy content is aligned with brand strategy, audience needs, and channel-specific best practices.
• Establish goals, KPIs, and measurement frameworks for advocacy, ambassador, partnership, and content initiatives.
• Monitor program performance and evaluate outcomes using consumer insights, engagement data, partner feedback, and business results. Use findings to recommend program enhancements, identify scalable opportunities, and continuously improve the effectiveness of advocacy and content strategies.

Advocacy Partnership

• Develop a strategy for advocacy partnerships, events, activities, and create a plan that aligns with business leaders and priorities
• Develop and manage relationships with advocacy organizations, community groups, nonprofit partners and other strategic stakeholders to advance consumer-focused initiatives.
• Identify and cultivate partnership opportunities that support education, awareness, community engagement, and thought leadership.
• Create partnership plans and activation strategies that align with business priorities and deliver measurable impact.
• Serve as the primary marketing liaison for advocacy partnerships, coordinating activities and commitments across internal and external stakeholders.
• Evaluate partnership performance and recommend opportunities to expand, optimize, or sunset initiatives.
• Regularly report results, impact, and opportunities for improvement
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other job duties as assigned

Basic Qualifications

• 5 years Marketing experience, preferably in consumer marketing, medical devices, consumer health, patient engagement, or related industries.
• Experience leading ambassador, advocacy, influencer, and community programs and applying performance metrics and consumer insights to refine strategy and measure business impact.
• Proven ability developing organic social content that uses authentic storytelling to grow engagement and brand awareness.
• Demonstrated ability to work across functions to prioritize and drive…