Senior Manager, Brand Activation; Social, Creator, Experiential

About So Good So You

Founded in 2014 in Minneapolis, So Good So You is a leading brand of premium plant-based functional beverages in the exciting natural and better-for-you food and beverage industry. SGSY is the fastest-growing brand in functional beverages and the #1 juice shot brand, featured in 2025 for the sixth consecutive year on the Inc. 5000 list of fastest-growing privately held companies in the US, as well as on Bain's list of Insurgent Brands for the last two years.

Our industry-leading premium probiotic wellness shots are carried in over 14,000 locations across all 50 states. This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration — momentum further supported by our recent acquisition by Bansk, a leading private equity firm, which brings an exciting ambition for growth along with the resources we need to achieve it.

As a mission-driven brand that does all things For the Love of Body and Planet™, SGSY became a B Corp in early 2023, officially codifying its commitment to optimizing the brand's social and environmental impact. A WBENC-certified majority female-owned business, SGSY advocates for social justice and closing the opportunity gap within minority communities. The current workforce is 67% female and 46% BIPOC, with 50% of managers across all levels being female.

Additionally, SGSY actively seeks to hire and support the career growth of minority, BIPOC, and diversity candidates.

So Good So You is looking for a Senior Manager, Brand Activation to help us build a brand people don’t just buy, but genuinely want to be part of.

Reporting to the Director of Marketing, you’ll help turn our broader brand vision into ideas, experiences, and moments that will make So Good So You more relevant in people’s lives. You’ll lead our work across social, creators and influencers, partnerships, experiential, community, and other ways we engage with consumers. Working closely with Brand and Creative, you’ll take the broader brand strategy and priorities and turn them into strong plans across the areas you lead, then bring together the right internal team members and external partners to take those plans from idea through execution.

This role is for someone who has helped build modern, social-first brands and knows what makes people pay attention. You understand social deeply, have a strong point of view on what’s interesting, and know how to turn instinct into ideas that are right for the brand. You’ll set clear direction for your team and partners, help make the work better, and step into it yourself when needed.

We’re growing quickly and have big ambitions for where So Good So You can go. We’re looking for someone who wants to help us get there.

• Help build a brand people want to be part, turning broader brand strategy into social, creator, influencers, partnerships, experiential, and community building programs that build awareness, relevance, and connection with consumers
• Turn strategy into ideas people care about, developing plans, programs, and experiences that bring So Good So You to life, get people’s attention, and give them a reason to talk about and share the brand
• Build our community and grow the conversation around So Good So You, creating meaningful ways for people to discover us, connect with us, and feel part of what we’re building
• Find opportunities others might miss. Stay close to what’s happening across social, creators, culture, and consumer behavior. Bring us the creator we should know, the partnership we should make, the place we should show up, the conversation we should join, or the idea we haven’t thought of yet
• Connect the work across the areas you lead, making sure social,…