Marketing Manager - Integrated Marketing and Channel Enablement

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement. Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness. Manages professional employees and/or supervisors supporting complex marketing functions.

Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams). Negotiates contracts and activates vendor relationships to support brand and business objectives. Adapts departmental plans to address evolving priorities, resource constraints, and operational needs.

This role supports the Alliance business line as part of the Alliance Marketing Studio team, with a primary focus on marketing for Edward Jones and State Farm Alliance programs. The position is responsible for driving growth through partner sales and branch networks, collaborating closely with internal teams and external partners. Additional support may be provided for other Alliance initiatives, including Campus and Workplace programs.

Core Requirements

• Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events

• Self-motivated with ability to work independently

• Demonstrated curiosity and engagement in program success

• Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth

• Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders

• Ability to manage multiple projects simultaneously and maintain timelines

• Experience directing creative execution with internal teams and external agencies

• Strong attention to detail

• Collaborative, team-oriented approach

Preferred Qualifications (Nice to Have)

• Financial services industry experience

• Experience working in Agile environments

• B2B2C marketing experience

• Sales enablement experience

Basic Qualifications

• Bachelor’s degree or equivalent work experience

• 6+ years of experience in marketing and marketing strategy with a proven track record of results

Additional Preferred Skills

• Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services

• Strong organizational, interpersonal, and team-building skills

• Effective verbal, written, and presentation skills

• Ability to adapt quickly and execute in support of business goals

• Strong decision-making and problem-solving skills

• Ability to delegate and manage multiple projects, delivering on time and within budget

• Proficient in using a variety of software tools and systems

• MBA or other indicators of advanced achievement preferred

This role is hybrid. Team members typically work onsite three days per week at a U.S. Bank location, with flexibility to work remotely on other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

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