University Engagement and Events Coordinator - Minneapolis

POSITION SUMMARY:

The Member Recruitment & Event Coordinator (internally known as Member Recruitment Coordinator or MRC) is a public-facing member of NMDP. This position educates, engages, and inspires the public for their support and participation in the mission through presentations, awareness events, celebrations, and registry recruitment event execution. This role travels regularly throughout the Minneapolis, MN Area.

Primary responsibilities include building and sustaining relationships and driving committed individuals to join the NMDP registry. Key targets audiences for RC’s are:

• Colleges, universities and technical or vocational schools
• Community-based organizations and coalitions
• Corporations
• Service sectors (such as police and fire academies and units)

With the specific focus to increase the diversity of the national registry through engagement and education of ethnically diverse communities.

This position delivers excellent customer service through the planning and coordination of registry awareness, education, and commitment activities to align with the sponsor’s vision and meet organizational goals and targets. Collaboration with internal partners, such as marketing, volunteer services and the NMDP Foundation, as well as external partners, such as the network, is essential for maximizing the reach of the mission.

Maintaining on-going knowledge of HLA and blood stem cell transplantation is also important in this position in order to educate and influence target audiences.

This role will work collaboratively with a regional team to accomplish monthly, quarterly, and annual registry enrollment goals.

• Establishes, builds, and maintains relationships within ethnically diverse communities, such as community leaders, community-based organizations, media, businesses, and local points of contact, with which to plan and coordinate community engagement and recruitment efforts. Serves as liaison between the NMDP and the community. Responds to leads and referrals in a timely manner with the assistance of internal partners.
• Effectively communicates through public speaking and written communication to expand the NMDP mission within the local community for the purpose of increased participation in new, diverse registry members, volunteerism, and philanthropic giving.
• Proactively seeks to identify and recommend innovative community engagement and registry recruitment practices and provide timely feedback to account managers and marketing leaders.
• Collaborates with account managers and marketing to create an engagement and recruitment strategy plan for each fiscal year to ensure achievement of diverse goals and targets. Collaborates with internal and external network partners as opportunities are presented. Applies market knowledge and evaluation of the community, government, and other demographics to identify potential areas for expansion. Ensures only NMDP approved materials are used.
• Plans, organizes, and delivers mission-focused events (live and digital) in a manner that ensures excellent registry member experience as well as exceptional customer service to the community partner and sponsor. Activates volunteers and sponsors to achieve event targets, including promotions and sponsor network engagement. Always presents oneself in a professional manner. Communicates results and impact, if applicable, to partners and sponsors.
• Effectively educates prospective volunteer donors regarding NMDP’S mission, including but not limited to the donation process and registry member expectations to ensure new registry members are well-informed and committed to proceed should they be asked to donate. Responds to questions, issues, and concerns of potential volunteer donors at time of engagement. Successfully implements training and procedures for community engagement, education, and donor recruitment.
• Creates an annual activity plan including specific rotations at each target college campus. Meets defined goals and targets focusing on committed, diverse recruitment platforms. Keeps leader informed of progress toward plan goals and targets.