Senior Account Manager, Mass Retail

We are seeking a highly driven Senior Account Manager with a passion for building and scaling business with major Mass Retail partners. We're looking for a Senior Account Manager to take ownership of some of our most important strategic accounts, including Target, Walmart, Lowe's, and other key retailers, across both in-store and eCommerce channels.  

In this role, you'll own the P&L, define and execute sales and marketing strategies, drive account growth, and ensure flawless execution across the business. You'll also mentor and develop one direct report (Account Manager), working together to deliver exceptional results.  

This full-time position reports to the Head of Indirect Sales.

What you'll do:  

* Develop, execute, and continuously optimize performance marketing strategies across retailer media networks (e.g., Walmart Connect, Target Roundel, Lowe's Media Network) to drive traffic, conversion, and revenue growth

* Monitor campaign performance against KPIs, leveraging data and insights to adjust bids, budgets, targeting, and creative to maximize ROI and retail media effectiveness

* Own and manage the full P&L for key Mass Retail accounts

* Develop and execute growth-focused sales, marketing, and channel strategies for both in-store and eCommerce businesses

* Build and maintain strong relationships with retail partners, acting as the primary point of contact

* Analyze performance, market trends, and category dynamics to optimize assortment, pricing, promotions, and forecasting

* Navigate retailer-specific systems and portals (e.g., Target Partners Online, Walmart Retail Link, Lowe's Vendor Portal) to manage item setup, reporting, forecasting, and compliance  

* Utilize and oversee EDI workflows, ensuring accurate order flow, chargeback prevention, inventory alignment, and operational efficiency

* Collaborate cross-functionally with Marketing, Operations, Finance, Supply Chain, and Product teams to ensure best-in-class execution 

* Lead quarterly and annual business reviews and deliver clear, compelling presentations to internal and external stakeholders  

* Guide direct reports and functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness  

What you bring to the table:  

* 11+ years of account management experience, preferably with Mass Retailers (Target, Walmart, Lowe's, or similar)

* Proven proficiency in performance marketing, including KPI development, campaign analysis, and data-driven strategy formation, ideally within retail media networks

* Proven experience owning P&L and delivering revenue growth in retail or CPG environments  

* Strong understanding of omnichannel retail, including in-store and online merchandising fundamentals

* Demonstrated proficiency with retailer portals (e.g., Retail Link, Partners Online, Lowe's systems) and EDI processes  

* Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies

* Leadership experience managing or mentoring team members 

* Outstanding communication, relationship-building, and presentation skills

* A strategic thinker with a hands-on, results-driven approach 

* History of autonomous work without direct regular oversight

* Bachelor's degree required 

About Us:

Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

* Check out our flagship brand, Balsam Hill:

* Balsam Brands…