Manager, Retail Marketing, Target

Overview

As a Manager, Retail Marketing, Target, you are the primary architect of the "Total Store" experience for Paramount’s brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department—from apparel and home décor to toys and food—all supported by a unified, high-impact marketing strategy.

Cross-Category Strategy:
Lead "Total Store" marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).

Joint Business Planning (JBP):
Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as "shop-in-shops," permanent branded environments, and front-of-store "power squares."

Cross Functional

Collaboration:

Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities.

Strategic Planning:
Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance.

Retail Media Management:
Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents—using data to drive everything from awareness to "Drive-Up" or "BOPIS" conversions.

Omnichannel Execution:
Own the "digital shelf." You manage the studio’s branded storefronts on the retailer's website and app, ensuring all product listings feature high-quality, search-optimized content that reflects the studio's premium brand standards.

Visual Merchandising & Creative:
Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.

Seasonal & Event Leadership:
Lead the studio's presence in major retail seasonal windows (e.g., Back-to-School, Holiday Gift Guides, Halloween). You ensure the studio’s brands are the "heroes" of these high-traffic shopping moments.

Data-Driven Optimization:
Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid-campaign if specific categories or regions are underperforming.

Experience:

5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.

Category Versatility:
Deep knowledge of various retail life cycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).

Stakeholder Diplomacy:
Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.

Strategic Vision:
Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales.

Hiring Salary Range: $75,000..

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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