Store Manager, Retail & Store Manager

Store Manager

Full Time Minneapolis, MN, US

SEE Eyewear is seeking a dynamic, fashion-driven Store Manager with a proven track record of building high-performing teams and driving exceptional business results.

Our Store Managers are:

• Brand Ambassadors
• Business Owners
• Talent Developers

You are responsible for recruiting and developing all-star teams, driving sales performance, maintaining operational excellence, and creating an elevated boutique experience that reflects SEE’s exclusive brand.

This is a full-time leadership role requiring weekend availability.

Licensed Optician a plus. Optical experience a plus.

Please note:

In certain states, including but not limited to Washington, California, New York, Florida, Ohio, and others that require a licensed dispensing optician or registered apprentice, candidates may be required to meet state requirements to perform optical fitting and dispensing duties. This includes fitting, adjusting, and dispensing prescription eyewear. If you are applying for a position in one of these states, you may be required to be a licensed dispensing optician or a registered apprentice under supervision.

In states without such requirements, licensing may not be mandatory, but prior optical experience or certification is preferred.

• Drive a high-touch, fashion-forward client experience grounded in SEE’s styling and selling standards.
• Lead from the floor—maintaining an active sales presence and modeling best-in-class selling behaviors.
• Consistently achieve and exceed store sales goals and KPIs.
• Drive a culture of intentional clienteling, ensuring every team member maintains an active client book while personally cultivating VIP relationships that support repeat business and brand loyalty.
• Champion the monetization of contact lens programs, second-pair opportunities, and complete pair purchases.
• Partner with the Optometrist to ensure a seamless patient-to-retail experience that maximizes sales and service.

• Recruit, hire, and develop top talent aligned with SEE’s brand and performance standards.
• Coach in real time through role-play, floor observation, and performance conversations.
• Hold team members accountable to KPIs, clienteling expectations, attendance, and professional standards.
• Drive SEE Academy completion and ensure all team members are trained and compliant.
• Create a positive, inclusive, and motivating work environment that elevates morale and productivity.
• Lead performance management conversations with professionalism and clarity.

• Serve as the in-store expert on SEE’s exclusive frame collections, lens offerings, and enhancements.
• Elevate styling conversations, positioning eyewear as a fashion statement—not just a medical necessity.
• Maintain visual merchandising standards that reflect SEE’s boutique experience.
• Protect pricing integrity and uphold brand positioning at all times.

• Own store performance, including sales results, controllable expenses, payroll awareness, and profitability.
• Ensure operational excellence including opening/closing procedures, register balancing, deposits, and inventory accuracy.
• Maintain compliance with all SEE policies related to pricing, discounts, remakes, returns, and promotions.
• Utilize reporting tools and performance dashboards to make informed business decisions.
• Ensure the store environment is consistently organized, clean, and visually inspiring.

• Remain alert to potential security risks and lead the team in theft prevention practices.
• Ensure proper response and reporting of safety-related incidents.

All full-time Store Managers are eligible for SEE’s comprehensive benefits package, including:

• Medical Insurance
• Life Insurance
• Disability Coverage
• 401(k) with Match
• Paid Time Off
• SEE Perk Pack (complimentary eyewear and eye exams)

• Minimum 3 years of store leadership and retail experience preferred.
• Optical experience preferred;
  Licensed Optician a plus.
• Open availability including nights and weekends required.
• Ability to stand for extended periods (up to 8 hours) and lift up to 30 lbs.
• Tech-savvy and comfortable using POS systems, insurance portals, Microsoft Office (including Excel), Teams, and One Drive.

• Professional – You handle challenges with grace and lead with integrity.
• Team Player – You collaborate, communicate, and contribute to collective success.
• Entrepreneurial – You think creatively, drive traffic, and grow your business.
• Eager to Learn – You welcome feedback and pursue constant improvement.
• Accountable – You own your results and lead others to do the same.
• Open Communicator – You address concerns quickly and communicate with confidence.
• Passionate About Fashion – You view eyewear as a statement and thrive on styling clients with intention.