Senior Manager, Retail Marketing, Target

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46222

Minneapolis, MN, US, 55403

Marketing

Minneapolis

Full-Time

On-Site

#We Are Paramount  on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

You are the primary architect of the "Total Store" experience for Paramount’s brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department—from apparel and home décor to toys and food—all supported by a unified, high-impact marketing strategy.

Cross-Category Strategy:
Lead "Total Store" marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).

Joint Business Planning (JBP):
Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as "shop-in-shops," permanent branded environments, and front-of-store "power squares."

Retail Media Management:
Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents—using data to drive everything from awareness to "Drive-Up" or "BOPIS" (Buy Online, Pick Up In-Store) conversions.

Omnichannel Execution:
Own the "digital shelf." You manage the studio’s branded storefronts on the retailer's website and app, ensuring all product listings feature high-quality, search-optimized content that reflects the studio's premium brand standards.

Visual Merchandising & Creative:
Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.

Seasonal & Event Leadership:
Lead the studio's presence in major retail seasonal windows (e.g., Back-to-School, Holiday Gift Guides, Halloween). You ensure the studio’s brands are the "heroes" of these high-traffic shopping moments.

Data-Driven Optimization:
Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid-campaign if specific categories or regions are underperforming.

Experience:

5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.

Category Versatility:
Deep knowledge of various retail life cycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).

Stakeholder Diplomacy:
Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.

Strategic Vision:
Ability to think and act strategically, finding opportunities to place products in nontraditional aisles to capture "cross-basket" sales.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services,…