Marketing Specialist - Lead Generation

COMPANY OVERVIEW

Transforming the way companies Design, Manufacture, Connect to, and Service their products, EAC Product Development Solutions (EAC) is a complete source for your product development needs. EAC has been an industry leader for over 29 years and our experts help guide companies to achieve their strategic business goals and optimize their technology, systems, people, and processes for long-term success. Our capabilities span the world of Additive Manufacturing/3D printing and the entirety of the manufacturing process from design ideation to product engineering to manufacturing and services in the field.

EAC CULTURE:

POSITION OVERVIEW - The position is a hybrid position in Minneapolis, MN with 1-2 days in office per week. No relocation provided, must currently reside in the USA.

The Lead Generation Specialist (Marketing Specialist) plays a key role helping fuel our sales pipeline by identifying, engaging, and qualifying potential customers. This role combines communication, research, marketing, and sales expertise to generate high-quality leads and connect with decision-makers.

You'll conduct targeted outreach, represent the company at industry events, and collaborate closely with sales and marketing teams to convert interest into opportunity. This position requires a proactive, detail-oriented professional who thrives in a fast-paced environment and is motivated to contribute to the company's business development goals through consistent, strategic lead generation efforts.

If you're a proactive communicator who thrives on building relationships and driving results, this is an excellent opportunity to grow your career in a fast-paced, technology-driven environment.

Department

Marketing

Reports To

Director of Corporate Marketing

EAC Contact

EAC Human Resources

Location

Hybrid - Minneapolis, MN

Responsibilities

Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.

• Strategic Lead Prospecting & Qualification
• Identify and engage potential customers through strategic outreach via phone, email, and digital channels.
• Responsible for content creation and management, including developing social media posts and lead generation materials.
• Conduct research to uncover new business opportunities and qualified prospects.
• Qualify leads based on established sales criteria and route high-quality opportunities to the sales team.
• Maintain accurate and organized records within CRM systems.
• Support development of targeted lead generation campaigns with the marketing team.
• Trade Show & Event Support
• Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads.
• Main point of contact for some events.
• Engage with event attendees to showcase EAC's products and services.
• Assist in implementing lead capture and tracking processes.
• Support post-event follow-up and lead nurturing activities.
• Collaboration & Sales Enablement
• Work closely with Sales Leadership to ensure effective lead qualification and handoff.
• Collaborate with other members of marketing team to align messaging and campaign strategies.
• Contribute to the creation of outreach messaging, templates, and scripts.
• Participate in internal meetings to share insights on lead activity and trends.
• Process & Continuous Improvement
• Provide input to improve lead generation workflows and outreach strategies.
• Track performance metrics to identify areas of improvement.
• Participate in training to enhance knowledge of EAC products, services, and target markets.
• Assist in documenting marketing and lead management processes as needed.
• Follow-Up & Relationship Building
• Manage lead pipelines generated from multiple sources, including marketing campaigns and events.
• Conduct timely and consistent follow-ups to nurture potential opportunities.
• Gather and share market and prospect insights to support the customer engagement strategy.
• Additional Responsibilities
• Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics.
• Support outbound lead generation initiatives to drive business growth.
• Assist in targeted prospecting for marketing campaigns and audience segmentation.
Perform other related duties as assigned.

Qualifications

An equivalent combination of education, training and experience will be considered.
• Education & Experience
• 2-4 years of experience in lead generation, marketing, business development or inside sales.
• Bachelor's degree in Business, Marketing, Communications, or related field preferred.
• Experience supporting company presence at trade shows or industry events preferred.
• Willingness to travel occasionally for events and in-person engagements.
• Sales & Communication Skills
• Demonstrated ability to build rapport and engage with decision-makers at multiple levels.
• Understanding of sales processes and qualification frameworks.
• Skilled in crafting…