Beverage Sales
Listed on 2026-06-23
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Sales
Business Development, Sales Representative, Outside Sales
About Ground Game Inc.
Ground Game Inc. (GGI) is a field execution firm that builds retail market share for consumer brands in competitive, low-density, and high-friction markets. We operate where most agencies won't, rural corridors, regional independents, micro-markets, and we win through preparation, relationship depth, and disciplined field execution. We don't send reps. We build operators.
The RoleA GGI Field Operator is not a traditional sales rep. This is a market ownership role. You are responsible for building durable brand demand inside a defined territory, aligning retailers, frontline staff, and consumers around the brands you carry, and then defending and growing that position over time.
The mission is straightforward:
Plant. Grow. Defend. Expand.
You will manage your own schedule, plan your own routes, and operate with significant autonomy. In exchange, we expect the mindset of someone who treats their territory like equity, not a paycheck, not a task list.
Core Responsibilities- Maintain consistent, high-quality visit cadence across assigned accounts (10–12 per week)
- Build trusted relationships with owners, buyers, managers, and frontline staff
- Understand each account's business model, economics, and operational realities
- Serve as the first-call resource for your assigned brands within the territory
- Identify and secure premium shelf positions, display opportunities, and visibility advantages
- Drive in-store brand awareness through education, placement, and presence
- Activate product through sampling, demos, and local events where permitted
- Monitor sell-through and flag velocity issues before they become distribution problems
- Train store associates on product value, brand story, and selling language
- Build personal rapport with staff — names matter, relationships compound
- Reinforce product knowledge through consistent, brief follow-up on every visit
- Create frontline advocates who recommend your brands when you are not in the store
- Monitor distribution health — catch gaps, dropouts, and delist risks early
- Proactively protect existing placements through service, visibility, and communication
- Identify line extension and new SKU placement opportunities within existing accounts
- Prospect and qualify new accounts that fit brand positioning and territory strategy
- Track competitive activity, pricing shifts, and new entrants in your territory
- Identify micro-market patterns relevant to velocity and distribution strategy
- Document actionable insights and deliver clear reports to GGI management
- Recommend strategic adjustments based on ground-level observation
- Plan and self-execute independent travel across assigned territory
- Manage time and route discipline to maximize effective account touches
- Maintain CRM records, call notes, and follow-up logs to GGI standards
- Represent GGI and client brands professionally at all times
Sales experience is a plus. It is not a requirement. We hire on mindset, work ethic, and integrity above all else.
Mindset- Owner mentality — you treat your territory like it is yours to build, not a job to do
- Service-first — you earn trust by making the account's life easier
- Long-term thinking — you are comfortable planting seeds you will water over months
- Coachable — you receive feedback without defensiveness and act on it quickly
- Consultative communication — you ask before you pitch
- Basic business literacy — you understand margins, turns, and why velocity matters to a buyer
- Time and route management — you plan before you drive
- Organized follow-through — accounts hear back from you when you say they will
- Reliable personal transportation and valid driver's license
- Ability to work independently without daily supervision
- Smartphone with ability to use CRM and reporting tools
- Comfortable in retail environments — c-stores, liquor, grocery, on-premise
- Competitive compensation plus performance bonuses — pay reflects real output, not time served
- Hands-on field training from operators who have built markets, not just managed them
- Clear development path:
Part-Time Operator to Full-Time to Market Captain - Work with emerging consumer brands at early stages of market development
- Operate in the field with real autonomy — no micromanagement, high accountability
- Get in early with a firm that is building the infrastructure for national expansion
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