International Real Estate Manager

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest‑growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

The Company’s mission is to enhance people’s lives by providing a high‑quality fitness experience in a welcoming, non‑intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high‑quality fitness experience in a welcoming, non‑intimidating environment. We are proud of the amazing Planet Fitness team that supports our clubs and members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!)

in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities, a supportive, engaging workforce with an inclusive culture that values diversity, and an environment where everyone can feel they belong. It means encouraging professional growth and development and making true, lasting connections with co‑workers through celebrations, team‑building activities, and engaging corporate events.

It also means creating a positive impact in local communities through our Judgement Free Generation® philanthropic initiative and being part of a brand that you can be proud of. For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The International Real Estate Manager is a field‑based, individual‑contributor role supporting the Sr. Director of International Real Estate in executing the brand’s global growth strategy. This is a hands‑on position with 60–70% of time spent in market, working alongside international franchisees to drive quality site selection, validate market opportunities, and build the development pipeline. The role is the hands‑on expert responsible for franchisee site visits, white space analysis, competitive canvassing, and current market insights.

When not in market, the Manager is conducting data‑driven market plan reviews, pipeline reporting, and cross‑functional coordination to ensure international development milestones are met. This position operates with a high degree of independence and accountability to deliver results across multiple countries and time zones and will cover the North American, Puerto Rico, and Panama markets specifically. The ideal candidate currently resides near a major international airport anywhere in the United States, has a valid passport, clean driving record, and the ability to travel domestically and internationally up to 70% of the time (including travel to the Hampton, NH and Boston, MA offices).

The ideal candidate is bilingual in both written and verbal English and Spanish.

• Field‑Based Site Selection & In‑Market Execution (60% In‑Market)
  • Spends most of the working time within international markets conducting site visits, trade area tours, and competitive canvassing alongside franchise development teams
  • Evaluates prospective sites firsthand, assessing physical trade area characteristics, visibility, access, co‑tenancy, parking, and local foot traffic patterns that data alone cannot fully capture
  • Leads franchisee site review meetings in market, providing real‑time feedback, brand criteria guidance, and go/no‑go recommendations with documented rationale for Sr. Dir. approval
  • Conducts site walks and trade area assessments for mandatory relocations, renewals, and territory adjustments, presenting findings with clear recommendations
  • Maintains a market visit calendar ensuring each active franchise territory receives regular in‑person coverage aligned with ADA deadlines and…