Marketing Lead & Sales Specialist

Ziegler CAT has a full time opening for a Marketing Lead & Sales Specialist to contact business prospects and customers to identify opportunities and generate sales leads for dealer equipment, machine, products, and parts or services (“dealer solutions”). These leads are worked by the Marketing Lead & Sales Specialist to generate a higher level of interest/qualification (dealer-defined qualification criteria) and then transferred to a sales rep when the dealer-defined qualification criteria are met.

• Perform outbound & inbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information and product performance.
• Achieve the planned annual rate of call (PAR) for each assigned account.
• Call assigned customers at PAR to uncover business issues, timelines and opportunities for dealer solutions.
• Identify and qualify leads for dealer solutions from opportunities generated by contacting assigned prospects and customers.
• Document business issues, timelines, opportunities and leads in the dealer’s contact management system (CRM).
• Transfer leads to the appropriate salesperson in a timely and efficient manner.
• Establish a personal working relationship with contacts based on value, knowledge, trust and character.
• Verify and update contact information for leads, prospects and customers assigned.
• Cleanse leads, prospects and customers from the assigned database who are no longer in business or otherwise disqualified from future contact using the dealership’s criteria.
• Continue to develop expertise in products and services through training, research and perpetual learning.
• Generate monthly PowerPoint reports on equipment and revenue and support various projects and campaign as part of lead generation initiatives.

• High school diploma or GED required.
• Bachelor’s degree is preferred, but may be supplemented by work experience.
• 2 years minimum experience in sales, marketing or analytics.
• Knowledge of a parts and services sales organization is a plus.
• Possess strong MS Office skills particularly in Excel.
• Demonstrated success as a team player with a proactive, positive attitude and a strong sense of self-motivation who can perform job functions with minimal supervision.
• Ability to manage multiple tasks and changing priorities using strong organization and prioritization skills.
• Ability to communicate data effectively. Good phone etiquette and inbound call management experience is essential.

• Up to 10%. Ability to travel primarily by car across Ziegler’s territory to visit customers, branches, and support events may be required. Some out-of-region travel may also be required.

• Using hands, talking, hearing
• Ability to lift up to 30 lbs

The total compensation range (hourly pay plus incentive) for this position is $49,900 – $73,900.

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.