Director of Sales, Retail

Our client is a well-established manufacturer with a diverse portfolio of trusted consumer brands and a reputation for delivering quality, innovation, and exceptional customer partnerships. They are seeking a strategic Director of Sales to lead the commercial strategy for their wild bird seed and backyard poultry businesses, driving profitable growth across national retail, distributor, and e-commerce channels.

Some responsibilities include:

• Develop and execute the national sales strategy across branded and private-label CPG businesses.
• Lead, coach, and develop a team of National Account Managers while fostering a high-performance culture.
• Build and strengthen executive-level relationships with key retail customers and drive new business opportunities.
• Lead pricing, trade investment, and profitability initiatives to maximize commercial performance.
• Partner cross-functionally with Marketing, Finance, Supply Chain, Operations, and Product Development to support business growth and customer success.
• Expand distribution, grow e-commerce, and strengthen retail and distributor partnerships.
• Deliver accurate sales forecasts, business reviews, and commercial insights to support strategic decision-making.
• 8+ years of progressive sales or commercial leadership experience within CPG, pet, animal nutrition, agriculture, or a related industry.
• Demonstrated success managing major national retail accounts such as Walmart, Costco, Sam's Club, The Home Depot, or similar retailers.
• Proven experience leading and developing high-performing sales teams.
• Strong background in pricing strategy, trade investment, promotional planning, and margin management.
• Track record of driving new business development, expanding distribution, and delivering profitable growth.
• Experience selling through retail and distributor channels; e-commerce experience is preferred.
• Bachelor's degree required; MBA or advanced degree preferred.