Account Executive, Trade Promotion Management/Optimization (TPM/TPO
Listed on 2026-08-05
-
Sales
Business Development, B2B Sales, Sales Representative -
Business
Business Development
Join TELUS Agriculture and Consumer Goods
Are you ready to embark on an electrifying journey that will revolutionize the global food system? Seize this opportunity to join the trailblazing team at TELUS Agriculture and Consumer Goods (TAC) - a powerhouse committed to disrupting the status quo with state-of-the-art applications that leverage data to reimagine the way we approach food!
We are not just a team; we are an inspired collective on a relentless mission to establish the most trusted food system worldwide, unraveling transformative insights and optimizing processes from the fields to your plate. At TAC, we are more than just individuals; united in passion and purpose, we collaboratively breathe life into these extraordinary opportunities.
Our Team and What We'll Accomplish TogetherJoin TELUS Agriculture and Consumer Goods as an Enterprise Account Executive and partner with Fortune 500 and mid-market CPG manufacturers to solve one of the industry's most pressing challenges: optimizing trade promotion spend and effectiveness.
Our TPM/TPO solutions help manufacturers eliminate waste in their promotional strategies, improve channel relationships with retailers and distributors, and drive measurable ROI. In this role, you'll be the trusted strategic partner translating complex data-driven solutions into compelling business outcomes for C-suite executives and operations teams at major consumer goods companies.
This is a high-impact sales role where your ability to diagnose business problems, build relationships across matrixed organizations, and deliver consultative expertise will directly shape TELUS' presence in a market where trade promotion optimization drives billions in manufacturer margin.
What You'll Do- Lead enterprise account strategy and relationship development with CPG manufacturers (Fortune 500 and mid-market) to enhance TELUS Consumer Goods' presence and influence in the TPM/TPO market, positioning yourself as a trusted strategic advisor and business partner. Develop account plans that identify growth and expansion opportunities while maintaining strong stakeholder relationships.
- Conduct thorough discovery conversations with manufacturer stakeholders to understand their trade promotion challenges, competitive positioning, current processes, and business objectives. Synthesize these insights into compelling ROI-driven business cases that position TELUS solutions as strategic business enablers rather than feature-focused tools.
- Deliver consultative sales presentations in partnership with our Solution Architecture and Product Management teams. Translate complex TPM/TPO functionality into clear business outcomes that resonate with both technical and executive stakeholders. Leverage internal experts to help position competitive differentiation and ROI impact.
- Serve as the primary lead for RFP/RFI responses, partnering with our Product and Solution Architecture teams to articulate how TELUS solutions solve specific client business challenges and deliver measurable ROI compared to competitive alternatives.
- Collaborate closely with Product Managers and Business Development teams to identify product gaps, refine messaging for new functionality and enhancements, and define go-to-market positioning for emerging capabilities based on market intelligence and client feedback gathered throughout the sales cycle.
- Develop and execute account strategies that expand wallet share and drive new business growth while maintaining strong relationships with key stakeholders across the manufacturer organization.
- Support implementation project planning and success by gathering and synthesizing information from key stakeholders during the sales cycle to ensure smooth solution deployment and early value realization.
- 6 or more years of enterprise SaaS sales experience, with a proven track record of driving deals and influencing purchasing decisions with Fortune 500 and mid-market clients.
- Advanced consultative selling expertise—demonstrated ability to diagnose complex business challenges, understand client pain points, and translate them into compelling ROI-driven solution narratives that…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).