Regional Sales Manager - Canada

Regional Sales Manager

Det-Tronics is a $200M global technology leader in industrial life safety solutions, specializing in high-end flame and gas detection and automation control systems. As part of Spectrum Safety Solutions with 1,700 employees across 20+ countries we serve mission-critical environments in oil & gas, clean energy, marine, and infrastructure. Backed by Sentinel Capital Partners, we're driving innovation and growth across our portfolio.

We make the world a better place to live!

About This Role:

We are seeking a Regional Sales Manager to join our Team. This position is based in Canada and will cover Northern and Southern Canada and Alaska.

In this role, you will drive revenue growth by promoting Det-Tronics fire and gas detection solutions, expanding market presence, and developing strategic customer relationships. You will identify and pursue new business opportunities, support channel partners and end users, and manage opportunities from initial engagement through proposal development.

Success in this role requires strong commercial acumen, technical curiosity, and the ability to build trusted relationships across customers, distributors, and internal stakeholders. You will also provide valuable market intelligence, contribute to regional sales strategies, and support product and business development initiatives.

This position reports to the Regional Sales Director and works closely with Product Management, Engineering, Operations, Finance, Marketing, and other members of the global Team.

For more than 50 years, leading oil and gas companies have relied on Det-Tronics to provide innovative flame and gas detection solutions that help protect people, assets, and operations from fire, gas leaks, and related hazards.

Key Responsibilities:

• Promote the technical capabilities and value of Det-Tronics products and solutions to key customers, end users, and channel partners.
• Execute regional sales strategies to strengthen market presence and achieve growth objectives.
• Develop and maintain strong relationships with distributors, EPCs, contractors, consultants, and end users.
• Identify, qualify, and pursue new business opportunities within the assigned territory.
• Create and execute account plans that support long-term profitable growth.
• Manage sales opportunities from initial inquiry through proposal submission and order acquisition.
• Partner with the estimation team to develop accurate quotations, proposals, and customer presentations.
• Drive product specification and vendor approvals with targeted end users and key accounts.
• Monitor industry trends, customer needs, and competitive activity, providing actionable market intelligence.
• Support forecasting, promotional activities, trade shows, customer visits, and regional business planning.
• Deliver timely and accurate reporting on sales activity, opportunities, quotations, and market developments.

Your

Qualifications:

• Bachelor's degree in Business, Engineering, a technical discipline, or equivalent industry experience.
• Ability to travel up to 50% within the assigned territory.

Preferred Qualifications:

We are looking for a customer-focused sales professional who demonstrates strong communication and interpersonal skills and a proactive "can-do" attitude. If you are skilled at understanding client needs, presenting clear value, and driving results—while working effectively both independently and within diverse teams, this role is for you.

• Proven customer-focused approach with a strong understanding of Voice of the Customer principles.
• Strong interpersonal and consultative selling skills, with the ability to uncover customer needs and build credibility.
• Self-motivated and proactive, with a strong sense of ownership and accountability.
• Ability to communicate complex technical solutions in a clear and compelling manner.
• Commercially minded with the ability to articulate value and maximize business opportunities.
• Effective team player who can collaborate across functions, cultures, and time zones.
• High level of self-awareness and professionalism when interacting with customers and colleagues.
• Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences.
• Strong organizational, planning, and prioritization skills with the ability to manage multiple opportunities simultaneously.

Why Join Us?

• Work with a globally respected brand in life safety
• Influence strategic decisions at the executive level
• Drive innovation and transformation in a high-growth environment
• Enjoy development opportunities within a dynamic, private equity-backed company

Benefits:

At Det-Tronics, we believe in taking care of our people. Our comprehensive benefits package includes:

• Health & Wellness: Medical, dental, and vision insurance plans with company contributions
• Financial Security: 401(k) retirement plan with company match, life and disability insurance
• Time Off: Generous paid time off (PTO), holidays, and flexible scheduling options
• Professional Growth: Career development programs,…