Group Sales Manager - Canopy

Canopy by Hilton Minneapolis Mill District is seeking a dynamic and results-driven Group Sales Manager to join our team. This position is responsible for driving group room revenue, meeting and event business, and overall hotel profitability through strategic sales efforts and exceptional client relationship management.

This position also sells and coordinates meeting space, catering, and food & beverage functions when applicable. While catering and F&B business are important components of the guest experience and overall hotel revenue strategy, performance incentives and bonus metrics are primarily tied to rooms and group revenue production.

The Group Sales Manager partners with hotel leadership and operational departments to generate new business, grow existing accounts, and deliver exceptional guest experiences. This role serves as the primary contact for group clients throughout the sales process, from prospecting and contract execution through turnover to operations, ensuring a seamless experience and strong client satisfaction.

ESSENTIAL FUNCTIONS

• Ensures the sales process generates maximum profitability by qualifying business opportunities, implementing sales and marketing strategies, analyzing market trends, and tracking results.
• Develops and executes account strategies aligned with hotel revenue goals and overall business objectives.
• Proactively solicits new business through prospecting, networking, cold calling, site visits, community involvement, and relationship-building activities.
• Maintains and grows relationships with existing clients while identifying opportunities for additional revenue and repeat business.
• Develops and implements sales initiatives, strategies, and programs to capture key market segments and target demographics.
• Maintains awareness of market conditions, competitor activity, economic trends, supply and demand, and changing customer needs.
• Champions the hotel brand and actively promotes awareness within the local community and business marketplace.
• Meets or exceeds established sales goals and production targets.
• Utilizes market intelligence, rate strategies, and revenue management principles to secure business that maximizes hotel profitability.
• Develops and maintains accurate sales forecasts, account production reports, and pipeline management activities.
• Utilizes all required sales systems and CRM platforms to accurately document activities, opportunities, contracts, and client communications.
• Maintains the integrity and accuracy of all sales data and reporting.
• Solicits, negotiates, and contracts group room blocks, meetings, and events that support overall hotel revenue objectives.
• Sells and coordinates meeting space, catering services, and food & beverage functions when applicable.
• Develops comprehensive group agreements and event details prior to turnover to operations and/or catering personnel.
• Collaborates with Food & Beverage and Operations teams to ensure successful execution of contracted events.
• Assists with identifying opportunities to increase meeting, catering, and ancillary revenue while maintaining alignment with the property's overall sales strategy.
• Ensures seamless communication of client needs, expectations, and event requirements to operational departments.
• Maintains exceptional client relationships through responsive communication and proactive account management.
• Ensures client needs, concerns, requests, and feedback are addressed promptly and professionally.
• Conducts follow-up calls, site visits, post-event reviews, and customer appreciation activities to encourage repeat business and referrals.
• Creates a positive customer experience consistent with brand standards and ownership expectations.
• Maintains a high level of guest and client satisfaction…