Vice President of Strategic Marketing

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There’s a Place for You at Viking Electric.

A career at Viking Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Viking Electric  offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the Midwest and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. At Viking Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Location:

Minneapolis, Minnesota or any Viking Electric Geography

Job type:
Full time

Schedule:

8am-5pm, Monday-Friday

* Compensation for this position includes annual salary, 50% short-term incentive bonus, and full benefits package offerings. The exact amount of base salary may vary based on experience and skills brought to the role as well as the geographic location of the role.

As Vice President of Strategic Marketing, you’ll develop and execute Viking Electric’s enterprise marketing, digital sales, and commercial enablement strategy to drive profitable growth, strengthen customer engagement, and enhance market competitiveness. As a member of the Viking Electric Leadership Team, you’ll lead Marketing, Digital Sales, Market Growth Engine, and Sales Operations while partnering across Sales, Supply Chain, Operations, and Finance to create a seamless customer experience.

• Develop and execute a solutions-based marketing strategy spanning brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.
• Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
• Provide leadership for Sales Support and commercial enablement, ensuring sales teams have the tools, resources, insights, training support, and processes needed to improve customer growth and productivity.
• Partner with Sales to optimize Viking Electric’s enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
• Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
• Build and develop a high-performing Strategic Marketing organization and contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
• Perform assigned duties professionally and ethically while following Viking Electric policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.

• Minimum of 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
• Proven success developing and executing growth strategies in complex business environments.
• Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
• Demonstrated success building and leading high-performing teams.
• Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
• Exper…