Director, Demand Planning – Target
Listed on 2026-09-21
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Sales
Business Development, Supply Chain & Logistics
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world‑class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series.
The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award‑winning MGA family includes fan‑favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, Car Tuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit and follow MGA on Linked In, Tik Tok, Instagram and Facebook.
Summary
MGA Entertainment is hiring a Director of Demand Planning to own the Target account — MGA's largest revenue account in the Americas at $221M in FY2026, and its fastest‑growing, spanning roughly 2,900 active SKUs across 2,000 stores.
This is not a back‑office forecasting role. Target operates on a collaborative forecast, which means MGA does not set the demand plan unilaterally — it negotiates it. The person in this seat owns MGA's side of that negotiation: the demand plan, the inventory position behind it, the safety‑stock commitments MGA makes above collaborative forecast, and MGA's operational credibility with Target's merchandising, replenishment and supply chain teams.
They represent MGA in Operations Top‑to‑Top meetings and are accountable for what MGA commits in the room.
The role is based in Minneapolis and works in person alongside MGA's Target sales organization and in close proximity to Target's teams. The problems this role is hired to solve — aligning in‑stock expectations, landing event codes on initial‑set and OOA purchase orders, integrating MGA available‑to‑sell inventory into Target's Walk‑In Purchasability data, and establishing a formal domestic safety‑stock policy — are cross‑functional and resolved face to face.
WhyThis Role Exists
Target became MGA's largest Americas account this year. FY2026 revenue forecast is $221M, ahead of the next‑largest account at $196M — a position that has swung by more than $118M in two years. Target is growing +45% year over year on revenue and more than +30% on recent four‑week point‑of‑sale, roughly double the rate of the next‑largest account, while MGA's third‑largest account is declining.
Roughly 80% of that revenue is already committed as open orders and shipments, which makes this as much a delivery‑assurance role as a forecasting one. At the same time, on‑shelf availability sits in the low 80s against MGA's 90% standard, and monthly forecast variance that nets close to zero at account level masks several million dollars of offsetting error at brand level — which is where MGA actually commits factory capacity and inventory.
Closing the availability gap alone is worth an estimated $5M–$7M in annual retail sales. Protecting the committed revenue is worth considerably more. Both require senior, dedicated, in‑market ownership.
Key ResponsibilitiesDemand Plan Ownership
- Own the end‑to‑end demand plan for US‑Target and across the full MGA brand portfolio — preseason, in‑season, and chase.
- Own delivery of the Target revenue plan — approximately $221M in FY2026 — against the annual number and against each monthly lock, including conversion of the uncovered balance during the peak shipping window.
- Deliver…
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