Vice President Grocery

Job Description

The Vice President of Grocery, is a senior commercial leader responsible for the strategy, retailer relationships, and profitable growth of Link Snacks across the Grocery, Dollar, and Drug channels. This role owns driving top and bottom-line results for this important portfolio – setting channel strategy, leading joint business planning, and building the team and capabilities required to win across the snacks, front-end, pet, deli, and shelf stable food categories.

The ideal candidate is a proven people leader with a strong track record of building retailer partnerships, expanding distribution and share, and delivering revenue and margin commitments. They bring deep knowledge of grocery (national, regional, & independent), value/dollar, and drug channel dynamics and the ability to lead through both direct sales teams and broker networks. They will possess a strong financial acumen and fluency in Revenue Growth Management, Category Management, and forecasting.

• Own and lead the enterprise commercial strategy for the Grocery, Dollar, and Drug channels, aligned to the Link Snacks growth agenda.
• Set annual and long-range channel plans that grow distribution, velocity, revenue, gross margin, and market share across all three channels.
• Define and continuously optimize the customer coverage model, including direct headquarter selling and broker-managed grocery independents.
• Serve as the senior leader and escalation point for the channel's most strategic retailers.

• Lead top-to-top relationships with Grocery accounts (e.g., Kroger, Publix, Hy-Vee, and regional chains), Dollar accounts (Dollar General, Dollar Tree, Family Dollar, Five Below), and Drug accounts (CVS, Walgreens).
• Own and grow the Grocery Independents business through effective broker management, clear expectations, and performance accountability.
• Ensure each account team develops and executes winning joint business plans that deliver mutual, profitable growth.
• Represent Jack Link's at customer top-to-tops, industry events, and category reviews.

• Own the channel P&L, delivering annual gross sales, net sales, and gross margin commitments.
• Partner with RGM on pricing, promotion, mix, and trade investment strategies tailored to grocery, dollar, and drug economics.
• Drive disciplined trade-spend management and ROI—minimizing leakage while funding profitable growth.
• Partner with Sales Planning to deliver accurate forecasts each period and lead the sales inputs into S&OP and demand planning.

• Lead the development of data-driven JBPs that integrate distribution, pricing, promotion, merchandising, and innovation.
• Partner with Category Management and Insights to build compelling, retailer-specific selling stories.
• Champion new item launches and distribution expansion across all three channels.
• Collaborate with Sales Strategy to align brand, innovation, and shopper strategies with channel plans.
• Coordinate with the Private Label team where store-brand programs intersect shared customers, presenting one aligned face to the retailer.
• Partner with the Digital Commerce team to build & execute strong retail media plans to drive digital penetration and share across key strategic retailers (e.g. Kroger).

• Build, lead, and develop a high-performing sales organization spanning across account leaders and broker partners.
• Set clear goals, coach for performance, and build bench strength and succession across the team.
• Foster a culture of customer obsession, analytical rigor, accountability, and continuous improvement.
• Perform other duties as assigned.

• Bac…