Chief & Officer; CGXO

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CHAOS is a fast-growing AI startup turning complex location data into clear, actionable intelligence for businesses and real estate leaders. We’re at a rare stage where ambition, momentum, and opportunity meet—early enough for you to shape how things are built, and real enough for your work to have immediate impact. If you want to grow fast, take ownership, and help create technology that genuinely improves how real estate industry is reinvented , CHAOS is the place for you.

The Chief Growth & Experience Officer (CGXO) is a senior executive responsible for driving sustainable, scalable growth by aligning customer insight, experience design, brand, and go-to-market systems into one coherent engine.

This role ensures that how CHAOS grows is fully aligned with how it is experienced—by customers, partners, and the market.

You lead the Growth & Experience function, ensuring it operates as an integrated system rather than siloed roles. Sitting at the intersection of Product, Brand & Growth, and Commercial strategy, you work closely with the CEO, Product leadership, and Commercial leadership to turn strategy into execution. You define Ideal Customer Profiles (ICPs), prioritize high-impact use cases, and ensure these insights directly guide platform design, positioning, and growth execution.

This is a hands-on, design-led executive role for a visionary leader with deep experience in complex digital products, scalable growth systems, and customer-centric strategy.

Define and continuously refine ICPs, personas, and priority use cases

Establish a structured customer & market intelligence function

Ensure growth ambitions and commercial targets guide product and experience decisions

Translate insights into:

Clear product vision and roadmap inputs

Prioritized use cases and user flows

Validated growth hypotheses

Own and evolve the company’s value proposition strategy

Ensure consistent, differentiated positioning across:

Product

Brand

Marketing

Champion customer value as the foundation of growth

Design and own scalable growth systems , not one-off campaigns

Oversee the full customer journey and key conversion loops

Lead monthly growth insight reviews and learning cycles

Own end-to-end customer experience coherence

Define emotional branding frameworks for key audiences

Ensure the brand experience is intentional, differentiated, and resonant

Use design as a core growth lever

Design systemized, repeatable launch playbooks

Orchestrate momentum before, during, and after launches

Set quarterly creative and narrative direction

Balance long-term brand equity with short-term growth

Sustainable growth quality and velocity

ICP clarity and product–market fit

Funnel efficiency and conversion performance

Customer experience quality and retention

Brand resonance and emotional engagement

Experimentation speed and learning velocity

Required

Senior leadership experience in growth, marketing, brand, or experience design

Proven ability to build scalable growth systems

Strong strategic and operational execution skills

Deep understanding of customer behavior and conversion psychology

Experience working in fast-growing or early-stage environments

Preferred

Experience with complex SaaS or data platforms

Background in strategic service or experience design

Strong experimentation and analytics mindset

You’ll join CHAOS at a pivotal growth stage , with real influence over how the platform is built, experienced, and scaled globally.

Horizontal organization

Hybrid work with a beautiful Helsinki office

Strong focus on work–life balance

International, diverse team

Occupational healthcare

Daily snacks, team breakfasts, and real human connection