Digital Marketing Coordinator | Web & Content Specialist

Location: Oak Park Heights

Digital Marketing Coordinator job at Andersen Corporation. Oak Park Heights, MN.

Description & Requirements

ANDERSEN CORPORATION

SUMMARY:

At Andersen, we pride ourselves on our core values of Humility, Ownership, Meaningful connection, and Expertise - HOME. Headquartered in Bayport, Minnesota, Andersen Corporation is the largest window and door manufacturer in North America. We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too.

In 2024, we were recognized as one of Newsweek’s America’s Greatest Workplaces for Women and Newsweek’s Most Trustworthy Companies in America. Earning the 2024 ENERGY STAR Partner of the Year—Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference at Andersen.
POSITION

PURPOSE:

Provide support to the fast-paced digital marketing and communications teams, including internal and external web site assistance, and front-line point person for retailers on digital or content needs.
POSITION RESPONSIBILITIES:

• Execute website content updates for external websites and  Build landing pages and manage content updates using Site Core platform. Collaborate with marketing partners to obtain content and assets for a positive shopping experience. Create, edit, export, and send out reports on website metrics and digital marketing campaigns/efforts regularly.
• Web site assistance for retailers on corporate consumer site; including web offer submissions, local SEO and Google My Business questions.
• Build landing pages and manage content updates on our CMS platform. Identify content and asset gaps on corporate websites and coordinate efforts to obtain content and assets. Create, edit, export, and send out reports on website metrics and digital marketing campaigns/efforts regularly.
• Coordinate digital projects and initiatives for both internal and external communications.
• Set up, track and report on various advertising/marketing efforts
• Execution of internal digital signage content
• Responsible for keyword tagging administration and first point of contact with our digital asset management platform
• Provide general administrative support to Digital Marketing and Communications Teams.
• Manage a separate email inbox and ensure emails are answered in a timely manner. 10% Other duties as assigned by supervisor

MINIMUM QUALIFICATION

QUALIFICATIONS:

• College degree in marketing or related field, or an equivalent amount of education and experience.
• Technical aptitude to perform basic functions in a variety of digital platforms
• Excellent verbal and written communication skills along with strong interpersonal, organizational and coordination skills
• Ability to manage multiple projects and/or time dependent activities
• Flexibility, cooperation, customer focus
• Resourceful, self-starter, solution oriented, detail oriented.
• Capacity to work in a fast-moving environment with shifting priorities from a variety of stakeholders.
• Ability to work independently and be self-motivated to complete projects with little assistance from others

COMPENSATION: Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $61,760 - $92,640 CULTURE AND BENEFITS: “Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible.

This Orange spirit has helped us become the #1 innovative window and door brand and the one homeowners love the most. It’s also why we’re committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to:

• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical, dental, prescription, vision coverage
• Tax-advantaged accounts for healthcare expenses
• Life Insurance
• Paid…