Content & Social Media Marketing Lead; B2B

Overview

Job Title: Content & Social Media Marketing Lead (B2B)

Company: C-P Systems Corporation

Location: Remote (Twin Cities Metro HQ). Location note:
Vadnais Heights, MN – remote option available.

Salary: $65K - $85K/yr

Job Type: Full-time

Benefits: Medical, Dental, Life, Retirement, PTO

C-P Systems delivers precise engineering and construction documentation. We're diversifying our customer base and expanding our service offerings.

Hands-on marketing position focused on execution and results. You'll own copy writing, social media marketing initiatives, coordinate technical content development, support business development activities, and manage our CRM and organic lead generation efforts.

• Develop and execute a content strategy
• Write, edit, and publish high-quality content
• Create short-form content such as reels, stories, carousels, and short videos
• Develop graphic elements, videos, and campaigns
• Create branded collateral
• Email Marketing to current marketable database
• Manage day-to-day posting across social platforms
• Plan and maintain a content calendar
• Monitor comments, messages, and mentions and engage with the community
• Stay current with platform trends, formats, and algorithm updates
• Track and analyze content and social performance metrics
• Optimize content based on engagement, reach, conversions, form fills, and seo/geo rankings
• Provide regular reports and insights with actionable recommendations
• Track and report on marketing metrics
• Coordinate and assist external marketing agencies and vendors. Collaboration in content and collateral creation to aid agencies in digital marketing campaigns and strategy including but not limited to (SEO, GEO, SEM, paid performance campaigns, paid content syndication, nurture campaigns, sequencing, and website page creation)
• Manage content approvals and deadlines
• Support launches, campaigns, and promotions with integrated content
• Sales enablement aiding in occasional outreach in prospecting and lead followup
• Connect with project personnel to gather information for case studies and staff resumes
• Manage and update website content via Word Press

• 3+ years of hands-on B2B marketing experience
• Demonstrated experience with CRM platforms (Hub Spot preferred)
• Demonstrated experience with Word Press
• Competence marketing complex solutions to professionals in a B2B environment
• Strong technical writing, editing, and organizational skills
• Ability to translate technical concepts into clear, compelling content
• Strong interpersonal skills
• Creative, flexible, and inquisitive with strong initiative
• Excellent follow-through and time management skills
• Associate's/Bachelor's degree in Marketing, Communications, Business, or related field

• Professional consulting services experience;
  Architecture-Engineering-Construction (A-E-C) industry experience is a plus
• Familiarity with content marketing and SEO best practices
• Experience with Linked In Sales Navigator and account-based marketing
• Comfort with AI tools for content development

• Paid vacation
• Paid holidays
• Paid personal days
• Maternity & paternity leave
• Health insurance
• Dental insurance
• Short term disability insurance
• Long term disability insurance
• Life insurance
• 401K

Salary: $65-85K (based on experience and qualifications)

C-P Systems wants employees to become experts in their field. It is a high-impact role where our work directly influences business success.