Marketing Coordinator

Job Description

Salary Notes:
Starting at $22,000 per year for a 0.5 FTE.

Work Commitment:
Part-time.

To Apply:

Please contact the person listed.

FTE/HOUR ALLOTMENT: 0.5 FTE (up to 20 hours per week)

REPORTING STRUCTURE:

Reports to:

District Superintendent

COLLABORATES WITH:
Online Principal, In-Person Principal, Family and Community Engagement Coordinators, Technology Manager, Technology Coordinator, District Cabinet

DEPARTMENT/PROGRAM:
District-wide position supporting both Online K-12 and In-Person PreK-8 Programs

MISSION ALIGNMENT:
Our Mission:
To grow environmentally literate, community-impacting learners of excellence. Our Vision: CCS strives to be a school where students build meaningful connections with each other, the community, and the environment through exceptional and relevant learning experiences.

JOB SUMMARY/

PURPOSE:

The District Marketing Coordinator serves as the primary marketing strategist and coordinator for Crosslake Community Schools, operating under the direction of the Superintendent. This role provides leadership and oversight of the district’s marketing and communications efforts, ensuring consistent messaging, brand integrity, and alignment with district goals. The Coordinator develops and executes marketing initiatives that promote both the Online K–12 and In-Person PreK–8 programs as one unified district with two unique schools.

Responsibilities include overseeing digital communications, marketing content creation, multimedia production, and public-facing messaging to support enrollment growth, community engagement, and district visibility. As a member of the District Cabinet, the Coordinator collaborates with district leadership, school staff, and community engagement teams to ensure cohesive and strategic marketing communications.

• Respect:
  Representing students, families, and staff with dignity and care in all public-facing communications, ensuring diverse voices and perspectives are reflected authentically across district messaging.
• Excellence:
  Delivering high-quality marketing content and strategy grounded in data, analytics, and continuous improvement to elevate the district’s visibility and reputation.
• Learning:
  Staying current with evolving digital marketing trends, platforms, and best practices to ensure CCS communications remain innovative, relevant, and effective.
• Integrity:
  Maintaining brand consistency, honoring district messaging standards, and ensuring all communications are accurate, transparent, and aligned with Superintendent direction.
• Community:
  Partnering across schools, departments, and stakeholders to tell the unified CCS story - strengthening connection, belonging, and shared purpose through strategic communication.

• Lead development and execution of district-wide marketing plans aligned with strategic priorities and enrollment goals.
• Maintain consistent brand identity across all platforms and materials.
• Provide recommendations, analytics, and performance insights to the Superintendent.
• Coordinate marketing initiatives with external partners and manage approved marketing budgets.

• Oversee the district website, ensuring accurate, accessible, and user-friendly content.
• Manage and guide district social media strategy across all platforms.
• Develop coordinated content plans that represent both schools equitably and align with district messaging.
• Monitor engagement data and adjust marketing strategies accordingly.

• Create and manage marketing content including graphics, written communications, videos, and podcasts.
• Coordinate photography, video, and multimedia storytelling to showcase district programs, students, and events.
• Ensure all public-facing content reflects district branding and communication standards.

• Support development of district communications, including newsletters, press releases, and public messaging.
• Align marketing efforts with enrollment timelines and district initiatives.
• Assist in public relations and crisis communications under Superintendent direction.