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Brand Specialist - PURALIMA
Job in
Wayzata, Hennepin County, Minnesota, 55391, USA
Listed on 2026-06-02
Listing for:
Crisp and Green
Full Time
position Listed on 2026-06-02
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Branding Specialist / Ambassador, Social Media Marketing, Marketing Communications
Job Description & How to Apply Below
Job Type
Full-time
Description
The Brand Specialist - PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA's marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints.
This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer.
Brand & Campaigns
- Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
- Ensure consistency in brand voice, tone, and visual identity across all channels
- Translate brand strategy into clear, compelling campaigns
- Lead social media strategy and content planning across platforms
- Oversee content creation, including shoot direction and asset development
- Manage community engagement and influencer partnerships
- Track performance and optimize based on insights
- Manage email, app, and website content and communications
- Oversee digital customer experience across key touchpoints
- Monitor customer feedback and identify opportunities to improve engagement
- Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity.
- Partner with internal teams and external vendors to execute marketing initiatives
- Support the catering vertical with marketing and promotion
- 2-3 years of experience in brand, digital, or social media marketing
- Strong understanding of social media and content-driven marketing
- Excellent written communication skills and attention to detail
- Highly organized with the ability to manage multiple priorities
- Comfortable in a fast-paced, evolving environment
- Passion for brand building, wellness, and customer experience
- Consistent, high-quality execution across all marketing channels
- Strong and growing social media presence
- Passion for the brand
- Effective campaign and activation execution
$50,000 - $55,000
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