Social Media Specialist

Position: Social Media Specialist $45,000-$74,250/annually
Location: Hinckley

## Social Media Specialist $45,000-$74,250/annually

Apply locations:
Grand Casino Hinckleytime type:
Full time posted on:
Posted 7 Days Agojob requisition :
R08627##
** It's fun to work in a company where people truly BELIEVE in what they're doing!**## ##
* We're committed to bringing passion and customer focus to the business.
* For current employees of Mille Lacs Corporate Venture and its subsidiaries, please login to Workday and visit the Jobs Hub for internal career opportunities.
** Capture the Moment and Turn it Into Something Worth Sharing
** This position calls for a creative, outgoing, forward-thinking, and organized individual. The Social Media Specialist is responsible for managing the Grand Casino social channels and creating a social strategy that aligns with brand strategy and tone while communicating with followers. This role is also responsible for creating, capturing, and posting content, managing the creation of content calendars, influencer coordination, live social coverage of events, and crafting monthly performance reports.

Applicants must be able to work a Tuesday–Saturday schedule as the standard workweek, with flexibility to work Sundays or Mondays as programming requires. This role also requires availability for nights, weekends, and business-critical holidays such as New Year's Eve, Memorial Day, July 4th, and Labor Day. This is not a traditional Monday–Friday position and is best suited for someone who enjoys being part of the action and creating engaging content for live events, promotions, and entertainment.

The position will handle daily management of Facebook, X, Instagram, Tik Tok, You Tube, etc., and build brand loyalty by delivering interactive, organic content and encouraging engagement via likes, comments, reshares, and tags. In addition, the Social Media Specialist will assist with property digital efforts, including property signage, email, website, mobile app, and more.
** What You Get to Do
*** Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
* Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
* Write, develop, and strategize online content production and scheduling.
* Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
* Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
* Build meaningful connections and encourage loyalty through proper dialogue and messaging.
* Moderate user-generated content and messages in accordance with company and community policies.
* Create and implement a social media marketing plan and content calendar.
* Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
* Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
* Develop and create monthly reporting to be shared with internal team members, to include analytics and competitor research.
* Works with departments to answer all questions/issues on social channels in a clear and timely manner, and to ensure accurate promotion of department/property content and information.
* Develop and enforce social media guidelines and/or best practices to be shared internally.
* Operate as a real-time, “in-the-action” content creator, capturing and publishing content live during events, promotions, and activations.
* Stay current with social media trends and best practices.
* Writing, developing, recording, and editing videos for use online.
* Be a featured face in the content! Represent Grand Casino on social channels through on-camera video features.
* Assists in performing regular updates to Grand Casino website.
* Assist in the creation and scheduling of digital assets and signage, as necessary.
* Assist in developing interactive email content to be sent to the consumer database.
* Ability to maximize efforts with limited resources.
* Other duties that are related to this role.
** What We Look for in…