Senior Product Marketing Manager

Position Summary

Senior Product Marketing Manager for web application firewalls (WAF) s role focuses on strategy, storytelling, and cross‑functional collaboration in the security space. The holder launches and supports WAF products, develops product messaging, and drives go‑to‑market initiatives.

• Develop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products.
• Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths.
• Partner closely with Product Management on product features, use cases, pricing models, and competitive analysis.
• Craft high‑impact presentations and collateral such as sales, customer, analyst presentations, product overviews, data sheets, FAQs, briefs, and webinars.
• Lead competitive intelligence efforts, produce competitive battle cards, and make informed recommendations on packaging, positioning, and pricing.
• Develop and implement go‑to‑market strategies and plans, coordinating with Corporate Marketing, Sales/Channel Readiness, and Business Development teams.
• Enable Sales and Channel Partner teams by creating and communicating the value proposition and developing sales tools.
• Support product launches, develop marketing strategy launch plans, and manage cross‑functional implementation.
• Build and leverage market intelligence, understand new buyers, and position successfully against competition.
• Continuously evaluate strategy using customer and market data, pivoting where necessary.
• Lead integrated marketing efforts, deliver product content for marketing campaigns, and participate in initiatives that drive product demand.
• Lead engagements with Sales, Channel teams, customers, partners, webinars, meetings, communications, and industry events.
• Present marketing strategies and plans to senior and executive level management.
• Lead engagements with industry press and trade analysts.
• Lead and mentor teammates on the Product Marketing team.
• Uphold F5’s Business Code of Ethics and report violations.
• Champion a business‑first mindset, aligning marketing efforts with product adoption and revenue growth goals.
• Take initiative, bring solutions, and hold high standards of accountability.
• Perform related duties as assigned.

• Significant relevant experience in web application firewalls (WAF) and the WAF market.
• Experience with WAF‑related products and in the security market.
• Experience in a global role and understanding of marketing differences across regions.
• Exceptional written and oral communication skills, including public presentations.
• Success in working effectively across teams in a global and virtual environment.
• Knowledge of enterprise marketing and sales processes.
• Leadership experience in high‑visibility projects.
• Substantial experience in competitive positioning, pricing, and go‑to‑market strategy.
• Strong organizational, analytical, and execution skills.
• Ability to navigate ambiguity and make quick, accurate decisions.
• Proactive problem‑solver who turns insights into action.
• Understanding of cloud, SaaS, and/or container‑based technologies (plus).
• Comfortable utilizing a computer and communicating verbally.
• Willingness to travel up to 20% of the time and be on call as needed.

Operate in a normal office environment, primarily seated at a computer. Duties may require working outside normal working hours and occasional on‑call periods.

Hybrid:
Employees within 30 commutable miles of an F5 office must work from the office a minimum of 30 business days per quarter. Remote:
Primarily work from a designated home location, with occasional office visits or travel to off‑site locations.

• BA/BS degree required; MBA preferred.
• 6+ years of experience in security product marketing, product management, technical marketing, or equivalent.
• 6+ years analyzing products, customers, and market dynamics.

Annual base pay range: $ – $. Incentive compensation, bonus, restricted stock units, and benefits may also be offered.

F5 provides a comprehensive benefits package. More details about benefits are available internally.

F5 is an equal‑employment opportunity employer. We provide equal employment opportunities to all employees and applicants regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other classification protected by law. F5 offers reasonable accommodations for candidates. Contact  for requests.